Joseph Dessi

Joseph Dessi

Managing Partner at IPNY
New York, United States

About me

Digital, CRM and brand marketer for Fortune 500 and emerging brands.

Honed my marketing, media and management skills over 25 years at Ogilvy, Euro, McCann, and a few years in client roles at KPMG, Verizon and The Gap.

I enjoy planning and launching integrated campaigns for clients in fast-paced, complex and competitive categories (financial services, technology, telecom, non-profit) -- and then living by the daily numbers.

This has helped me drive significant revenue growth for organizations including Microsoft, Oracle, eBay, AT&T, Verizon, The Gap, The Leukemia & Lymphoma Society, KPMG, Bank of America, New York Life and TD Ameritrade.

It has also helped me grow profitable multi-million dollar client relationships for some of the world’s largest ad agencies.

I strive to be a collaborative and supportive team leader, and over the years have built, managed and turned around large and complex teams.

Some things that make me “me" in this business:

1. My Myers-Briggs analysis says I'm a Field Marshall, and that seems right.

2. I've heard "Joe speaks fluent Client" multiple times, and I like that.

3. What gets me up in the morning is making programs and campaigns happen for my clients.

4. I love my new role as an entrepreneur and business owner. The agency four partners and I started in 2012 is our take on how the creative ad agency business model works best for clients.

Positions

Managing Partner
New York, United States
2012 - Present (6 years 8 months)
Client Services, Agency Operations and Business Development
Managing Director, Sr. Partner
Ogilvy & Mather / OgilvyOne
2004 - 2011 (7 years)
TD Ameritrade Account
Group Account Director
McCann Erickson / MRM
May 2002 - May 2004 (2 years)
Microsoft Account
Marketing Consultant
Gap Inc
February 2002 - April 2002 (2 months)
Gap.com and GapCard Relationship Marketing
Client Service Director
Mediaplex
January 2000 - May 2001 (1 year 4 months)
Sales and Client Service for 50+ Digital Marketing Clients and Digital Agency Partner Channel
Account Director
Devon Direct / Euro RSCG
September 1997 - December 1999 (2 years 3 months)
Fleet Bank (now Bank of America) Credit Card Acquisition Marketing, and West Coast Technology Client Service (Oracle, Netscape, Logitech)
Marketing Manager
Verizon
June 1996 - August 1997 (1 year 2 months)
Small Business Marketing
Account Supervisor
Ogilvy & Mather Direct
February 1992 - June 1996 (4 years 4 months)
AT&T Account
Assistant Account Executive
Computerized Marketing Technologies
July 1991 - January 1992 (6 months)
Data-Driven Acquisition and Retention Programs for Packaged Goods Companies
Marketing Associate
KPMG
September 1989 - April 1991 (1 year 7 months)
Financial Services Practice New Business Development
Started as an Auditor and didn't like that very much but learned a lot

Education

BS Consumer Economics (College of Human Ecology)

1985 - 1989 (4 years)
Activities and Societies: Music, Fraternity, Campus Tour Guide (Work-Study)

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