Meredith Ulmer

Meredith Ulmer

Senior Social Media Specialist at The Wendy's Company
Columbus, United States

Summary

This profile was created because Meredith Ulmer has been referenced on AdForum.

It's my profile and I want to edit it.

Positions

Senior Social Media Specialist
The Wendy's Company
May 2016 - Present (1 year 5 months)
-Manage social strategy, community management and content creation for Wendy's
digital campaigns
-Developed and implemented local social media strategy
-Oversee concepts and production of photoshoots and live events
-Work with customer care and agency partners to implement social customer care
-Collaborate with international team on social global assets
-Strategize and collaborate with partners on influencer campaigns
-Work with the internal team to drive promotion of company programs, initiatives,
guiding principles and mission.
Digital Marketing Assets Specialist
The Wendy's Company
August 2015 - May 2016 (9 months)
-Created creative advertising strategy for Wendys.com, kiosk and mobile app
-Assisted with the digital strategic planning for SEO, SEM, and local listing management
-Worked with user experience to deliver a unified brand experience across digital
channels
-Coordinated e-commerce strategy for the new Wendys.com, currently in development
-Developed process for app store management
-Initiated market research studies and analyzed findings
Foundation Marketing and Communications Specialist
Delta Gamma
October 2014 - 2015 (3 months)
- Manage all Foundation social media channels
- Create guest blogs on philanthropic topics
- Create content for newsletters and other Foundation materials
- Design Foundation graphic materials using the Adobe Creative Suite
- Participate in large-scale event planning
- Developed plan for paid social media campaigns
- Doubled social media interaction in four months
- All work is from Delta Gamma's Executive Offices
Digital/Video Communications Manager
Delta Gamma
April 2014 - October 2014 (6 months)
- Maintained fraternal headquarter's website content and design
- Created videos using Adobe editing programs
- Composed and distribute bimonthly newsletter from Executive Offices
- Wrote and edited Fraternity handbooks
Communications Intern
L Brands
August 2013 - May 2014 (9 months)
- Mainly a social media net for Communications by monitoring daily social media activity using Radian6 about the brands.
- Anticipating trends through social media
- Field media requests to team as needed
Strategic Partnership Intern
Columbus Zoo
April 2013 - December 2013 (8 months)
- Assisted in event planning
- Compiled social media reports that were distributed to senior staff members
- Participated in successful partnership development
- Edited material for a zoo publication
- Implemented fundraising campaign
- Successfully implemented first on-grounds fundraising program
- Accomplished goals prior to deadline and increased goal number
- Assisted in market research/survey through question development, administering survey and training other staff members on program
Marketing and Communications Intern
Otterbein University
January 2013 - August 2013 (7 months)
- Compiled information about Otterbein from media sources
- Wrote material for Otterbein homepage
- Edited university materials using AP style
- Assisted in event planning with the university
- Assisted with media outreach and press release writing
- Provided valuable feedback for university's video campaign, scouted actors and participated in videos
Orientation Leader
Otterbein University
February 2012 - January 2013 (11 months)
- Gained valuable community relations skills through multiple festivals
- Facilitated communication between students, families and the school
- Assisted new students in their transition to college life
- Gained crisis planning and communication through unexpected severe weather

Education

Public Relations / Public Relations, Advertising, and Applied Communication

Otterbein University
2010 - 2014 (4 years)
Activities and Societies: Tau Epsilon Mu, Host & Tour, Orientation Leader As a student at Otterbein, I have tried to stay extremely involved on campus. I have been a tour guide, orientation leader, sorority president and involved with several internships.

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