Anda Gansca

Anda Gansca

CEO & Co-Founder at Knotch
New York, United States

About me

Anda Gansca is the co-founder and CEO of Knotch, a company revolutionizing the content marketing measurement space. Anda was born and raised in Transylvania and moved to the US to attend Stanford University where she earned a double major in Economics and International Relations. While at Stanford, Anda developed a passion for data analysis while also starting and growing three international non-profit initiatives. In 2012, Anda combined her passions for data analysis and building beautiful end user experiences to start Knotch. In 2015, Knotch was named one of the top marketing tech startups in the world by Cannes Lions & Unilever Foundry. Anda advises early stage startups on fundraising, product, strategy and hiring. She also serves as a mentor and judge for the Stanford incubator, StartX. She was recognized by INC as 30 under 30 in 2015 and Forbes as 30 under 30 in 2016. 


CEO & Co-Founder
May 2013 - Present (5 years 11 months)
Knotch is the only way for marketers to independently analyze the impact of their branded content.
US Representative
Skolkovo Foundation
2011 - 2012 (1 year)
Founder & TA
Emerging Silicon Valleys
December 2010 - June 2011 (6 months)
ESV is a student-initiated class at Stanford focused on connecting Stanford students to entrepreneurs in developing countries and encouraging a mutual transfer of knowledge and expertise between the two.
Co-Founder & Co-President
Stanford US-Russia Forum
October 2008 - June 2011 (2 years 8 months)
SURF was started as a student organization in Moscow in 2008 and has grown to become an international NGOs attracting the best students from over 50 universities in the US & Russia. Its mission is to connect the leaders of tomorrow and to promote open communication and collaboration between them today.
Founder & President
New Horizons
November 2007 - November 2009 (2 years)
New Horizons is a local NGO focused on encouraging critical thinking in high school students via extracurricular activities.


Bachelor's degree Economics, International Relations Grade Phi Beta Kappa

2007 - 2011 (4 years)
Activities and Societies: Phi Beta Kappa Data analysis, Economics, International Relations, Spanish, Russian, Entrepreneurship

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