Kelly Riegler

Kelly Riegler

Marketing Director at Critical Mass
Chicago, United States

About me

Digital marketing professional with experience in client service/account management, marketing and business


Marketing Director
Chicago, United States
April 2015 - Present (3 years 5 months)
- Develop and drive strategic marketing plans for the agency aimed at driving awareness within the industry and among prospective clients.
- Manage external public relations agency, including communication strategy and overall PR efforts.
- Define award submission strategy and supervise all award submissions; Award wins are up more than 200%; Secured wins in 4 of 5 target competitions, including two Cannes Lions.
- Solicit CM staff for award jury consideration; Award jury presence has doubled in less than two years.
- Secure speaking engagements and facilitate event attendance; doubled in less than two years.
Real Estate Broker
January 2014 - Present (4 years 8 months)
My job at @properties is to help buyers, sellers and investors with their residential real estate objectives.
- Specialties include: Residential Sales, Buyer Representation, Leasing, Selling Property, Relocations
Business Development Manager (contract)
Chicago, United States
June 2014 - October 2014 (4 months)
My role at Ogilvy & Mather Chicago was to assist in new business efforts on behalf of the agency -- for both new client and organic growth opportunities in advertising, direct, CRM, social and digital. My activities included:
- Assisted in the development of capabilities and credentials presentations to prospective clients.
- Wrote responses to RFIs, RFPs and fact sheets.
- Managed integrated new business pitch proposals by developing a pitch strategy, creating timelines, assigning content/owners, and coordinating cross-discipline teams, deliverables and meetings.
Marketing Manager (contract)
October 2013 - June 2014 (8 months)
Managed key agency marketing initiatives. Examples include: award submissions, conference attendance/sponsorships, PR/external communication, case studies, bios, TPN website, blog and other collateral.
Digital Account Director
Chicago, United States
November 2012 - June 2013 (7 months)
Directed a cross-disciplinary team in the strategy and management of SC Johnson's Right@Home cross-brand CRM program in North America. Our team managed the site, social and e-mail efforts by providing overall strategy, creative execution and digital analysis.
- Responsible for securing $400K in incremental revenue in less than 6 months.
- Led Discovery/Definition phase of a multi-year digital program evolution.
Director of Account Services
Chicago, United States
August 2012 - November 2012 (3 months)
- Audited the 50+ client list and recommended go-forward strategy for each; managed select client relationships.
- Conducted an AM/PM summit on roles, responsibilities and expectations; managed and mentored the account team.
- Developed process and philosophy on how teams can work together more effectively and efficiently.
- Analyzed and improved agency systems, process and documentation -- including briefs and statements of work.
Account Director
Chicago, United States
October 2010 - August 2012 (1 year 10 months)
- Managed Nissan and Infiniti digital creative- including the Certified Pre-Owned program, the new college grad discount program and Infiniti Global model year updates for vehicles across 12+ regions.
- Managed all Clorox equity digital creative work- including cleaning and laundry brands, as well as redesigns for Brita and the Away From Home (B2B) division.
- Participated in annual strategic and tactical brand marketing planning efforts for 7 products.
- Responsible for significant client growth- revenue increased 625% in less than two years; negotiated an annual retainer and a subsequent 18% increase.
- Trained as a performance manager and directly managed staff.
- Clorox work earned 7 awards, including: Internet Marketing Awards; Creativity International; Web Marketing Association; W3 awards (4).
Senior Account Manager
Chicago, United States
November 2008 - October 2010 (1 year 11 months)
- Pitched, won and managed all digital work for Clorox- including a 3-year strategic vision and marketing initiatives.
- Managed interactive client engagements within P&G - Gillette Hair Care and Pampers (P&G’s largest online brand) totaling $3 million in annual revenue and year over year growth.
- Directly managed and mentored junior-level account team members.
- Led several high-profile digital initiatives with combined budgets of over $750K. Deliverables included multiple social media strategies (facebook, twitter, etc.), widgets, badges, and online media campaigns.
Account Manager
Chicago, United States
July 2006 - November 2008 (2 years 4 months)
- Cultivated and grew client relationship; revenue doubled between 2007 and 2008 to $4M.
- Directed the $2.5 million global redesign; facilitated relationships and secured timely approvals from 15+ client stakeholders and 8 agency partners.
- Led the strategic direction and execution of more than 12 online creative initiatives.
- Guided in-house team across disciplines to realize client’s digital vision.
- Facilitated integration with all agency partners including advertising, PR, in-store, branding/packaging, SEO/SEM and technical development.
- Responsible for monthly, quarterly and annual revenue forecasts, budget tracking and invoice approvals.
- Worked on-site at P&G Baby Care as the interim Interactive Marketing Manager for the Pampers brand while the client was on maternity leave.
Associate Business Development Manager
Chicago, United States
February 2004 - July 2006 (2 years 5 months)
- Successfully pitched and closed two new account wins totaling nearly $2 million.
- Independently managed RFIs and RFPs; worked with and led teams in pitch presentations.
- Assisted in the development and presentation of credentials to prospective clients.
- Screened new RFI / RFP opportunities and either declined or recommended pursuit strategy.
- Led marketing strategy including recommendations on continual enhancements, quarterly program planning, budgeting, and post program analysis.
- Selected, assessed and managed relationships with third-party marketing, materials, database vendors, etc. on behalf of Critical Mass.
Development Coordinator
Ann and Robert H. Lurie Children's Hospital of Chicago
2002 - 2004 (2 years)
- Assisted in planning and executing the inaugural “What’s Up, Doc?” event, and was solely responsible for table seating, registration, acknowledgements, follow-up correspondence, publicity and guest relations.
- Played an integral role in the Kids First Marathon team program including planning volunteer opportunities and social events, as well as on-site event staffing throughout the year-long program.
- Managed approximately 100 Third Party fundraising activities and events annually.
- Wrote stewardship reports, proposal templates and articles for publications; assisted with media relations.


broker's license

2013 (1 year)

BSJ Journalism, Public Relations, Marketing

1997 - 2001 (4 years)
Activities and Societies: Public Relations Student Society of America (PRSSA) - National Vice President, PRSSA, 2000-2001 - Presidential Service Award, PRSSA, 1999 - National President’s Citation, PRSSA, 1998 - Outstanding Freshman of the Year, Ohio University chapter, PRSSA, 1997-1998 Dean’s List, 1998- 2000

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