Innovation and digital thinking & marketing are key to business growth as they affect both sales and costs. Since 2012, when I decided to make it on my own, I’ve been blessed to meet wonderful business leaders, company officials and trendsetters. Increasing a client base; improving one’s productivity; rationalizing communication tools or implementing new ones; rethinking one’s or gazing with the use of digital and social media platforms: Carlson Wagonlits (now Havas Voyages), Arostegui Roze (now Doble A), TAAG Angola Airlines, Peugeot Citroën Automobiles, Steva Group, Canalchat Grandialogique, McDonalds France, McDonalds España, Bros. Agency, Clarisse Hieraix… Great people, great projects because metrics oriented and a constant evolution on what ROI should be. Assessing the client, helping him build his team and delivering the appropriate assets, making sure that planing and budget are always under constant control: these are my main tasks. But I’m forgetting the most important one: being creative with constraints (a budget limit can be one).