Francisco Barros

Francisco Barros

communication & business agent - digital consultant - social media expert at Mat Diffusion
Paris, France

About me

A brand, a person or an event can/must be turned into assets to build value. My job is to create the conditions to build value out of these assets for the organization. Recent experiences at les Napoleons, for Blaise Matuidi or for some clients such as Canalchat have opened a new set of opportunities in using digital media and experiences in order to make people and organizations more efficient in their daily duties and commitments.


Business & Communication Manager
Mat Diffusion - Blaise Matuidi
September 2014 - Present (7 years 10 months)
Sports is a vector of visibility, transformation and engagement for brands and institution. Working with Blaise Matuidi and and his management is a step forward in understanding the power of social media and digital assets. We’ve developed a mini-series for TF1 (largest private TV & digital network in France) and special contents for an owned by the athletes platform called We’ve partnered with kids-oriented companies such as Hasbro/Nerf (product ambassador); Danone, Claude Bernard Watches, Electronic Arts, Editions Glénat (image ambassador). We’ve developed a streetwear clothing collection with DWN TWN Paris. Combining Instagram, Facebook and Twitter, Blaise has approximately 6M followers, placing him among the top sports influencers in France.
Digital Strategy & Solutions Consultant
FB Conseil
January 2012 - Present (10 years 6 months)
Innovation and digital thinking & marketing are key to business growth as they affect both sales and costs. Since 2012, when I decided to make it on my own, I’ve been blessed to meet wonderful business leaders, company officials and trendsetters. Increasing a client base; improving one’s productivity; rationalizing communication tools or implementing new ones; rethinking one’s or gazing with the use of digital and social media platforms: Carlson Wagonlits (now Havas Voyages), Arostegui Roze (now Doble A), TAAG Angola Airlines, Peugeot Citroën Automobiles, Steva Group, Canalchat Grandialogique, McDonalds France, McDonalds España, Bros. Agency, Clarisse Hieraix… Great people, great projects because metrics oriented and a constant evolution on what ROI should be. Assessing the client, helping him build his team and delivering the appropriate assets, making sure that planing and budget are always under constant control: these are my main tasks. But I’m forgetting the most important one: being creative with constraints (a budget limit can be one).
Les Napoleons
Social Media & IT Manager, innovation expert
June 2014 - February 2017 (2 years 8 months)

A digital and physical BtoB community, the «Communauté des Napoléons» gathers all the players of the Communications industry (Media, Digital, Telephony, Telcos, Mobility, Content creation, Culture, Architecture, Design…) for whom innovation and digital transformation are decisive and crucial issues. Les Napoleons is sponsored by the Ministry of Culture and Communication and is a member of FrenchTech.
Social Media Manager
Ars Magna
May 2014 - May 2016 (2 years)
Ars Magna is an agency specialized in marketing materials for live performing artists: Paul McCartney, Constance, Johnny Hallyday... In 2014, the agency was willing to develop its social media activity and I helped them.


Doctor of Philosophy (Ph.D.) Field Of Study Political Science - International Affairs Grade All honours

2005 - 2011 (6 years)

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