Iria Siboni-Marquès

Iria Siboni-Marquès

Deputy General Manager at Aressy
Paris, France

Summary

Understand the target audiences' behaviour, the brands' deepest values and ambitions and make them match. That's my job and mission.Whether the purpose is corporate, brand or business.Whether the goal is internal or external.Whether the field is local or global.
I'm expert in:• Corporate projects: communication and mobilization strategies • Corporate identity & values• Brand platform and associated corporate and business expression• Change management for internal and external audiences• New market conquests and product launches
I also manage:• Content strategies• Lead generation• Loyalty program• Channel recruitment and incentive programs• Community management / stimulation 

Positions

Deputy General Manager & Partner
Suresnes, France
January 2016 - Present (1 year 7 months)
I'm specifically in charge of :
- the creative studio
- international new business development

And, as previously:
- account key manager, mainly in Environment, Construction, Energy and Industry sectors.
- CSR subjects
Partner
Suresnes, France
September 2001 - Present (15 years 11 months)
Three Missions:

1/ Management of accounts, mainly in Environment, Construction, Energy and industry sectors


2/ International Development

Developing the international know-how of the agency
+ Relationships with Worldwide B2B Network.
As such, I'm a member of the newbusiness task force of the association.
(Worldwide B2B Network is the oldest and wider association of B2B independent agencies)

Co-Founder of Next Step Europe (Feb 2014).
(a one-stop business hub group gathering leading companies specialized in channel recruitment and management, marketing, lead generation and management, virtual office, legal and finance... dedicated to IT industry)

3/ CSR communication
I manage the Aressy Awards, the only Awards dedicated to CSR communication existing in France. Since 2005.


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Aressy is the leading French independent agency devoted to Corporate & BtoB communication.
The agency brings a new approach to BtoB, “Brand and Business”. This closely associates commercial communication with corporate communication, to increase this impact of every plan.
The agency helps its clients with their Corporate, Business and Internal Communication. In addition, via its PR team, the Aressy Group is also able to offer additional expertise in the fields of press influence, social networks and public relations.
With a team of over 75 based in France, as an Associate Partner of the BtoB World Wide Partner network, the Aressy Group is able to provide its clients with genuine global reach.
Directeur Conseil - International Development Manager
Ketchum Advertising
1992 - 2001 (9 years)
As head of European HQ, I (re)built Ketchum European network of agencies. Both B2B & B2C.

I managed exclusively global key accounts such as 3M, Lexmark, Danisco, USAirways...
General Secretary - Head of Marketing & Communications
Europanorama (Groupe Sagai)
1989 - 1992 (3 years)
At the heart of the multi-field communication Sagai Group, I contributed to the creation of the first Professional Fair dedicated to European Regions.

- Partnerships with regions and EC
- Communication tools

Education

3ème année Communication

ISCOM, Institut Supérieur de Communication, Paris
1988 - 1989 (1 year)

Maitrise Lettres Modernes

Pantheon-Sorbonne University, Paris
1987 - 1988 (1 year)
Activities and Societies: Thèse consacré à Georges Simenon : De la parole au silence : l'évolution de la communication entre les hommes chez Georges Simenon Spécialités : Littérature comparée FR-EN-SP Sémantique Journaliste au Magazine Sorbonne Nouvelles

Hypokhagne, Khagne

Prépa Montaigne - Bordeaux
1984 - 1985 (1 year)

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