Janna Guseva

Janna Guseva

Managing Director at Saatchi & Saatchi Moscow
Moscow, Russia

About me

Pro-active finance professional with 8 years of financial management experience within the major corporations with a proven track record of promotion and increase in responsibilities. Special expertise in the advertising and financial services industries. Strengths in financial and accounting management, general accounting, consolidations, internal controls and financial analysis. Planned and executed new procedures and processes to increase cash flow, as well as improve the accuracy and integrity of financial/accounting systems. Team leader, team player and self-starter: Ability to lead teams in a multi-complex corporate environment. Bilingual: English and Russian.
gement, development and influencing skills.

Specialties: Financial executive with broad experience in all aspects of accounting, auditing and financial management.
Financial analysis, internal audit and control system set-up, budgeting & forecast system set-up, financial institutions negotiations.
Auditing, due diligence, account and tax legislation:
Financial and Commercial Due diligence/Audit/US GAAP, IFRS, RAP and UK GAAP
Evaluation of Overall Effectiveness, Identification of Matters for Improvement, and Ongoing Assessment of Controls under SOX 


Managing Director
Moscow, Russia
April 2015 - Present (6 years 5 months)
Finance Director
Moscow, Russia
December 2013 - March 2015 (1 year 3 months)
Business Finance Manager
April 2012 - October 2013 (1 year 6 months)
Business Finance Manager for Specialty Business Unit, Medical, Registration & Business Development Departments
Finance Controller
Moscow, Russia
February 2009 - April 2012 (3 years 2 months)
Manage monthly, quarterly and year- end financial statements, including budging and forecasting for internal management. Financial analysis and preparation of variance analysis and client profitability analysis. Provide key leadership to a staff of three (3) and worked closely with accounting teams in NY and London to ensure accurate and timely financial information in accordance with IFRS. Facilitated compliance of tax reporting. Liaise with external and internal auditors. Furnished financial and analytical data to support strategic planning objectives. Managed working capital and cash flow requirements within Publicis Group parameters. Analyzed and calculated pricing parameters for scope of client work. Managed accounting functions for A/P, A/R and general ledger.
Since 09/2010 act as CFO during CFO’s maternity leave. Reported directly to CEO and Regional CFO in London.
• Reorganized the subsidiary’s financial systems and procedures to comply with the Publicis Group policies and procedures. Resulted in an acceleration of the closing period for monthly (from 7 to 5 days), quarterly (from 9 to 7 days) and year-end (from 20 to 15 days) closings; compliance with Publicis Group and IFRS.
• Recommended substantial expense reductions to the CFO.
• Improved cash flow by reducing outstanding Accounts Receivable through implementation of new collection procedures, minimizing vendor payments and consolidating vendors from 50 to 20.
• Consolidated financial statements and increased efficiencies between local and UK offices.
Executive at Transaction Advisory Services
Ernst&Young (CIS) B.V.
July 2007 - February 2009 (1 year 7 months)
Executive, TAS Department

Participation in and supervision of due diligence of the Target companies in the real industry sector of economy, such as oil and gas, retail consumer products, construction companies.
Preparing of reports and other deliverables for the Clients
Participation in negotiation process for deal structuring
Advanced Staff, AABS Department
Ernst & Young
January 2005 - July 2007 (2 years 6 months)
Participation and supervising of audit of private and public companies and groups of companies of Industrial Products sector in accordance with IFRS
Accomplishment of economic analysis of companies’ performance, preparation of consolidated financial statements

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