Julian Mountain

Julian Mountain

Communication Manager at lastminute.com group
Cape Town, South Africa

About me

<p>A globally minded, analytical expert with digital media experience across a diverse range of countries, client verticals and digital channels.</p>
<p>Frequent public speaker and panelist at conferences on new media topics including; search marketing (UK), display advertising (SA), social media landscape(SA), social CRM and reputation management (pan Africa).</p>
<p>Territories:<br />Europe, North America, Australia, Africa, Greater China, India</p>
<p>Channels:<br />Integrated digital branding, international digital marketing, search marketing, display media, mobile marketing (covering the full spectrum from feature phone to smart phone), custom development scoping, analytics, actionable data, direct response media and social media (listening, ROI & engagement).</p>
<p>Client Verticals:<br />Consumer Goods: Colgate Palmolive / Proctor & Gamble / SABMiller<br />Telecoms / Entertainment: Nokia Kenya / OVHD / Electronic Arts / Ster-Kinekor / BSkyB / Univeral / Paramount<br />Finance: Deutsche Bank / Standard Bank<br />Retail: eBay / Shoprite<br />Travel: Avis Europe / Mark Warner Holidays / Shoprite Travel / Expedia / TravelPort / Marriott</p>
<p>My recent interests include:<br />- Virtual Reality - having provided custom branded experiences to large brands.<br />- The Participation Economy - currently listed as an Airbnb Superhost.<span> </span></p>


Commercial Director WAYN (North America & Europe) at lastminute.com group
lastminute.com group
January 2017 - Present (2 years)
Head of SIMS (Strategy, Insights, Media, Social)
Base2 - A Wunderman Group Agency
October 2015 - October 2016 (1 year)
Acted in this role leading 4 departments: Strategy, Insights, Media and Social (SIMS) during three sequential, fixed term contracts.
Contract 1: Retained the Barclays Africa digital media account, through pitch and won the Cadbury's social media account.
Contract 2: Recruited and rebuilt teams to service these accounts.
Contract 3: Pitching for the Barclays Africa creative account as part of an incumbent agency portfolio.
Head of Digital
Cape Town, South Africa
January 2013 - September 2015 (2 years 8 months)
Integrated planning (anchored in digital) across the Africa network with key client portfolio including Proctor & Gamble CEEMEA.
Business Development & facilitating channel integration.
During my tenure at Saatchi & Saatchi there was significant restructuring following a growth drive through acquisition of two agencies Synergize & Brandsrock. I was deeply involved in the integration of Synergize into the Saatchi fold, positioning Saatchi Synergize as a performance marketing global center of excellence within Saatchi globally.
Global clients: Lexus Tokyo, Toyota Europe and North America, Proctor & Gamble, Club Med, Home Away.
Local clients: Sage, Club Med, Proctor & Gamble, ADT Security, Cash Crusaders.
Digital Strategist
June 2010 - December 2012 (2 years 6 months)
Driving a full service digital agency offering, incorporating development, mobile (Ster-Kinekor’s mobile channel planning), social media, paid media & CRM. Facilitated expansion with new business wins of SABMiller and Nokia Kenya.
Intrepid Explorer
Planet Earth
November 2008 - February 2010 (1 year 3 months)
• Gaining insight into cultures in African and Latin America
• Learning intermediate Spanish.
Account Director
London, United Kingdom
July 2006 - October 2008 (2 years 3 months)
• Build and maintain senior client relationships and develop revenues and digital breadth of accounts.
• Integration of media strategies (SEO, PPC, Affiliates, Social, Display, as well as off-line media).
• Recruit, train and manage a team of 8 staff.
• Drove and facilitated a restructure with a European focussed team.
• Representative on the Executive Management Committee.
• Facilitated development of in-house media management technology.
Account Manager
Quartz Interactive
October 2005 - June 2006 (8 months)
Campaign Manager
January 2005 - September 2005 (8 months)
Marketing Assistant
January 2004 - December 2004 (11 months)


B.Bus.Sc Marketing, Economics

2000 - 2003 (3 years)
Activities and Societies: Dean's Merit List 2001, Dean's Merit List 2002, Member of the Golden Key Academic Society

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