Brian Whipple

Brian Whipple

Senior Managing Director, Accenture Interactive at Accenture
Boston, United States

Summary

I have a passion for cultivating big ideas and delivering strong results. I'm responsible for leading the charge of Accenture Interactive globally by developing a seamless set of marketing services – inclusive of business consulting, marketing technology and long-term managed services or outsourcing capabilities – to help clients across industries drive industrialized marketing performance at scale.
I’m focused on building our Accenture Interactive business by working with Global 2000 clients around the world, telling our story to the media and industry analyst community and expanding our global footprint through acquisitions like avVenta, Acquity Group, Fjord, Reactive Media, Brightstep, PacificLink, Chaotic Moon and A.D.Dialeto to name a few. @Bhwhipple 

Positions

Senior Managing Director, Accenture Interactive at Accenture
Accenture
2010 - Present (7 years 11 months)
I lead Accenture Interactive, a fast-growing part of Accenture that focuses on defining and delivering industry-leading marketing capabilities for CMOs and brand leaders. From developing marketing strategy and innovation, to using analytics and insights to understand and anticipate customer and market demands, to designing, building and operating multi-channel experiences for global business-to-consumer companies, I lead a talented global team helping clients drive marketing effectiveness up, drive down the cost per interaction, and create relevant consumer experiences both on and offline.

Education

Master of Business Administration (M.B.A.)

Duke University - The Fuqua School of Business

Bachelor of Science Degree

Duke University

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