Caroline Ropsy
Account Management at FamousGrey
Groot-Bijgaarden, Belgium
TitleLooking for a Heartbeat
Agency
Campaign Looking for a Heartbeat
Advertiser Reborn To Be Alive
Brand Reborn To Be Alive
Date of First Broadcast/Publication 2017 / 10
Business Sector Charities, Foundations, Volunteers
Tagline Looking For A Heartbeat
Story In this film, a man who lives without a heart, Christophe, does an emotional appeal to all Belgians to become an organ donor. He goes on a deliberate quest for spectacular actions that would skyrocket the heart rate of any normal person. Cycling, drifting a fast car, flying, … none of this affects him anymore. The only thing that can bring back the sensation of a beating heart is an organ donation. Shortly before releasing this film, Christophe passed away. However, it was his wish to make this project happen, no matter what. Because there are thousands of people for whom help is not too late.
Philosophy In this film, a man who lives without a heart, Christophe, does an emotional appeal to all Belgians to become an organ donor. He goes on a deliberate quest for spectacular actions that would skyrocket the heart rate of any normal person. Cycling, drifting a fast car, flying, … none of this affects him anymore. The only thing that can bring back the sensation of a beating heart is an organ donation. Shortly before releasing this film, Christophe passed away. However, it was his wish to make this project happen, no matter what. Because there are thousands of people for whom help is not too late.
Problem Reborn to be Alive is a nonprofit organisation that stands for the promotion of organ donation and transplantation. Its campaigns are meant to spark discussion about the topic and bring it closer to the public. The ultimate goal of the organisation is to encourage people to register as an organ donor.
Media Type Social Media
Length
More Information http://reborntobealive.be
Creative Director
Creative Director
Creative Team
Creative Team
Account Manager
Agency Producer
Agency Producer
Production Company
Director
Director of Photography (DOP)
Camera Assistant
Music
Sound
Sound
Editor
Producer
Executive Producer
Audio Post Production
Creative Directors Dries De Wilde, Koenraad Lefever
Creative team Arnaud Bailly, Karel De Mulder
Accountmanager Caroline Ropsy
TVC producer Marc Van Buggenhout, Daan Feytongs
Director Gijs Polspoel
Director of photography Maximiliaan​​ Dierickx
Camera assistent Quinten​​ Prinsen
Sound ​Medhi​​ Charni ​​& ​​Maarten​ ​Moesen
Editor Vincent​​ Witvrouwen
Producer Els​​ Casier, Robbe​​ Demuynck
Entrant Company REBORN
Idea Creation DUVAL GUILLAUME
Production ROSES ARE BLUE

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