Kenneth Parks

Kenneth Parks

Digital Leader & Management Consultant at Self Employed
New York, United States

About me

<p>20 years of digital marketing experience across different B2C and B2B industries (Travel, Financial Services, Telecom, CPG, Healthcare, Pharmaceutical, Automotive, Apparel, Entertainment) with an emphasis on digital transformation and next generation marketing-media.</p>
<p>I have a proven track record in digital marketing consulting and digital experience transformation fusing data, digital consumer experiences, media and technology for major B2C and B2B companies. I have successfully managed office P&Ls and high performing digital departments.<span> </span></p>


Digital Leader and Management Consultant
Self Employed
October 2016 - Present (2 years 3 months)
Kenneth provides digital strategy and management consulting services to brands seeking digital transformation, customer experience innovation, and marketing process re-engineering.
CMO DigitasLBi North America
New York, United States
March 2013 - September 2016 (3 years 6 months)
As CMO of DigitasLBi, I was responsible for overall NA marketing strategy, developing new growth lanes, creating a new company value proposition, packaging and marketing our digital services across B2C and B2B industries- Travel, Financial Services, Telecom, CPG, Healthcare, Pharmaceutical, Automotive, Apparel, Entertainment.
EVP, Executive Managing Director
2008 - 2012 (4 years)
SVP, Client Relationship Lead & New Business
Modem Media
2003 - 2008 (5 years)
Vice President, Client Relationship Lead
Digitas (Bronner Slosberg Humphrey)
1998 - 2003 (5 years)
Account Supervisor
Barry Blau and Partners
1995 - 1998 (3 years)


BA Economics & English

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