Jeremiah Knight

Jeremiah Knight

Executive Director, Digital at Saatchi & Saatchi Los Angeles
Los Angeles, United States

Summary

• Collaborative, creative-minded strategist with broad-ranging credentials, from venture startups to global agencies.
• Experienced, effective leader with broad digital, emerging media, CRM, and direct marketing expertise.
• Disciplined in financial management, integrated campaign development, and process improvement.
Specialties: Digital strategy, financial management, budget development, revenue forecasting, competitive analysis, interactive paid media, website, & print production knowledge. 

Sector Experience

Positions

Executive Director, Digital
Torrance, United States
April 2014 - Present (3 years 4 months)
Oversee enterprise digital & social for roster clients and new business.
Executive Director, Digital
Saatchi & Saatchi LA + Team One
May 2013 - April 2014 (11 months)
Oversee digital & social for roster clients and new business.
Management Director, Digital
Los Angeles, United States
January 2013 - May 2013 (4 months)
Oversee digital, social, collateral, CRM for roster clients and new business.
Group Account Director, Digital
Los Angeles, United States
December 2009 - January 2013 (3 years 1 month)
Responsible for multiple facets of Lexus' digital presence including dotcom domains, social media, collateral programs, and CRM.
Director, Digital Strategy
Los Angeles, United States
September 2007 - December 2009 (2 years 3 months)
• Provide digital thought leadership for TBWA\Chiat\Day by serving on a steering committee chartered to determine the agency’s future marketing capabilities. Task force reports solely to the Chiat\Day Executive Committee.

• Consult with existing accounts to provide discipline expertise and activation guidance in digital marketing, including mobile, viral, web applications, augmented reality, flash gaming, and social media.

• Integral member of the agency’s new business unit, providing digital strategy for new and prospective Clients.

• Devised marketing strategies for campaign, website, and digital work on Visa, Lucky Brand Jeans, Gatorade, Sony Playstation, Apple, Method, Vivendi/Universal, Mars Petcare, and PUR brands, among others.

• Acting Directorship of the Nissan and Infiniti Interactive accounts through April 2008, as outlined below.

* Acting Directorship of the Gatorade digital account through June 2009.

* Stewardship of the Visa digital account (current).
Account Director, Interactive Marketing
TBWA\Chiat\Day - TEQUILA\
April 2007 - April 2008 (1 year)
• Promoted April 1, 2007

• Supervised the Nissan and Infiniti Interactive Marketing teams, including 18 account , 3 analysts, and 15 creatives.

• Managed $21MM FY’07 Infiniti, Nissan, and Nissan Regional Interactive Marketing budgets.

• Spearheaded Low-Cost-Country Outsourcing initiatives for Nissan North America, resulting in roughly $160K savings annually.

• Developed $22MM FY’08 NNA marketing plans, a 4% increase over the previous fiscal year.
Management Supervisor, Interactive Marketing
TBWA\Chiat\Day - TEQUILA\
July 2005 - March 2007 (1 year 8 months)
• Managed nine account team members responsible for Nissan online advertising efforts.

• Developed emerging media practice for TEQUILA\. Consulted upon and activated relevant emerging media campaign extensions including VOD, DVR, mobile, viral, WiFi, and Second Life.

• Developed revenue-forecasting and scheduling tools to streamline production milestones and increase account productivity.

• Led integration efforts between TEQUILA\ Interactive and partner agencies. Managed $2.3MM FY’05 and $8.7MM FY’06 production budgets.
Management Supervisor, Direct Marketing
Los Angeles, United States
January 2005 - July 2005 (6 months)
• Directed team of three during remainder of FY’04 efforts while planning and obtaining client approval on FY’05 Infiniti direct-marketing plans.

• Developed Infiniti “Channel Reports” containing CRM projections, ROI, and contribution projections for Nissan North America.

• Finalized plans and initiated implementation of “Off-Lease Conquesting” initiative in partnership with TransUnion credit bureau, designed to attract new buyers into the Infiniti brand and to assist with conquest objectives.
Account Supervisor, Direct Marketing
TBWA\Chiat\Day - TEQUILA\
May 2003 - January 2005 (1 year 8 months)
• Supervised team of two account executives responsible for Infiniti brand CRM and direct-marketing efforts, including launch mailings for the Infiniti QX56, G35x, and M models and ongoing communications with the Infiniti lease and retail customer networks.

• Led development of special ‘hot-lead’ handraiser reports delivered directly to the Infiniti dealer network through a special dealer portal.

• Pioneered launch model campaign “dashboards” to allow Infiniti and Nissan clients the ability to visualize CRM and prospecting results on a weekly basis.
Director, Finance & Operations
EduVoice, Inc.
December 2000 - November 2002 (1 year 11 months)
• Spearheaded the creation of financial model designed to demonstrate development expectations and strategic positioning within the educational market for this venture based startup company.

• Administered hiring and human resources, analyzed cash flow, and coordinated with the CEO on budget development and overhead reduction.
Project Manager, Consumer Events
Edmunds.com
September 1999 - December 2000 (1 year 3 months)
• Managed the innovation and implementation of mobile Internet café, satellite uplink, and consumer tracking system for EdmundsLIVE, a test-driving tour for the Edmunds.com automotive research site.

• Supervised the development of the EdmundsLIVE website and databases.

• Managed CRM outreach, including email marketing programs.

• Directed a four-person tech-support team.

• Crafted financial pricing models for year-two contract development.
Coordinator of Key Accounts & Contract Services
Kaplan Learning Services
January 1999 - September 1999 (8 months)
• Partnered with the Vice President in developing pricing models, contracts, and budgets for two successive intervention literacy programs within the Los Angeles Unified School District.

• Collaborated with school districts in New York, Northern California, Washington, and Florida on the development of intervention contracts.

• Crafted pricing models for technology-based distance-learning initiatives.

• Coordinated with sales, marketing, product management, and operations to ensure contract fulfillment.
Logistics Coordinator
Kaplan Learning Services
June 1998 - January 1999 (7 months)
• Managed curricula, computer technology, and incentives in 31 Los Angeles Unified schools.

• Supervised and coordinated efforts between Kaplan’s technology team and LAUSD personnel for computer lab and classroom installations within contract timelines.
Admissions Reader
Pomona College
January 1998 - June 1998 (5 months)
• Assisted the Dean and Associate Deans of Admissions with the 1998 admissions process, including administration of the admissions databases.

• Read and assessed over 800 applicants to the college. Deliberated with faculty, deans, and staff over applicant candidacy.
Assistant Dean of Campus Life
Pomona College
June 1995 - June 1997 (2 years)
• Designed and implemented the orientation programs for 400 new students each year.

• Served as 24-hour dean-on-call, responding to students in crisis and/or emergency situations.

• Trained and supervised 162 Pomona College “Sponsor” peer-advisors over tenure.

• Assisted in selecting and supervising 29 student Residence Hall Staff members each year.

• Conducted student discipline.

• Served as conflict-resolution mediator.
Associate Coordinator of Residence Life Programs
Pomona College
June 1994 - July 1995 (1 year 1 month)
• Duties and responsibilities were primarily the same as those listed above.

• Created Residence Hall Peer-Review Board to consider infractions of residential policies.

Education

Bachelor of Arts - Classical Studies

Pomona College
1990 - 1994 (4 years)
Activities and Societies: One of three "Head Sponsors," responsible for supervision of "Sponsor" volunteer program, volunteer "Sponsor," member of ASPC student governance.

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