Led client engagement and cross-matrixed account teams on TiVo, Luxottica, Tempur-Pedic, David’s Bridal, Capella University, Eddie Bauer, Spiegel, and Investools accounts.
MARKETING STRATEGY & DIGITAL LEADERSHIP:
Consulted with clients to understand business needs and create results-driven digital marketing strategy. Delivered holistic digital marketing services: media, creative, web presence, social media, and analytics. Created a multi-year prioritized strategic roadmap for Investools, including media, creative, website, and analytics. Improved and adjusted media campaigns based upon metrics and analytics resulting in growth of accounts.
Hired and developed teams to achieve the evolving needs of the various accounts and platforms. Worked across technology, creative, UX, project management, and analytics teams to achieve client priorities. Set-up team processes to ensure continual learning and strategic delivery against client goals.
DIGITAL ANALYTICS & REPORTING:
Educated clients on how to do effective testing on new creative to drive improved results. Designed strategies for clients to set-up different creative designs that could be split-tested in the market. Worked with publishers to get the best opportunities for media planning and buying so it evolves and improves. Ensured clients received regular, quarterly analytics reports on campaign progress and regular, day-to-day feedback.
+ Promoted rapidly due to achieving and exceeding results for clients and for effective team leadership.
+ Pioneered many innovations, including the agency’s first optimal frequency study, the first site-side customer targeting experiment, and delivery of the first monthly ChannelScope report, linking online advertising to store sales.
+ Upon the acquisition of Razorfish (by Avenue A), led the charge to integrate campaign offerings into one, holistic strategy and marketing ‘voice’ that drives results for each client.