Samantha Nyhan

Samantha Nyhan

Managing Director at Razorfish
Seattle, United States

About me

<p>As an accomplished Digital Marketing Executive, I have gained extensive experience developing and delivering effective and innovative campaigns that drive results for clients with significant revenue streams. I have a proven ability to leverage media assets across multiple platforms in a cohesive, holistic, targeted fashion. And my experience in leading and motivating teams to achieve campaign results is something I take great pride in.</p>
<p>Some of my key skills include:<br />Integrated Marketing Strategies • Strong P&L Track Record • Metrics & Analysis • Social & Mobile Innovation • Brand Identity • Agency and Publishing Relationships • Digital Expertise • Partnership Development • Revenue Growth • Employee Development and Retention • Operational Efficiencies • Driver of Change • People Leadership & Management<span> </span></p>


Managing Director
Seattle, United States
2014 - Present (5 years)
Promoted to lead the Northwest region due to demonstrated success and expertise across the entire digital ecosystem, including analytics, search, SEO, social, advertising, and web experiences.

Ensure excellence for client deliverables across Microsoft, Hulu, Target, Nike, Nordstrom, Starbucks and others. Give strategic direction to the various client engagement teams driving excellent programs for clients. Drive client engagement teams to deliver above and beyond contract obligations, to exceed client expectations. Ensure Razorfish becomes the primary partner and consultant for client companies on all digital marketing efforts.

Create a culture of inspiration, enthusiasm, and excitement. Celebrate great work by team members. Train and develop team members to keep pace and in advance of industry trends and emerging skills. Drive change management efforts to layer-in new and unique partnerships and publisher solutions for clients.

Manage day-to-day operations of the Seattle and Portland offices, including 250+ employees. Partner with HR to optimize the organizational structure with a focus on client service and business efficiencies. Grow and mentor talent while upholding high standards for client engagement and results.

Manage teams toward growth and expansion by winning new business and expanding existing accounts. Lead business development efforts including setting the strategic vision for clients and potential clients.

+ Optimizing the business development process and team structures to win business and gain client trust quickly.
+ Restructuring teams to ensure cross-team collaboration and knowledge sharing to drive industry innovation.
+ Bring in industry and publisher technology experts to maximize digital tools and learning.
SVP, Client Results: 2010 - 2013; VP, Client Results: 2013 - 2014
Seattle, United States
2010 - 2014 (4 years)
Led client engagement / results team for the entire Microsoft account (the agency’s largest account) including setting priorities, creating strategy, driving innovation, and managing a team of key employees.

Evaluated new business opportunities and RFPs. Analyzed potential for potential project with the GVP of Sales. Contributed strategic direction and leadership on key pitches. Measured, monitored, and grew revenue via resource and cost analysis to ensure targets are met and exceeded. Developed solid relationships with executives in order to constantly communicate and educate on digital marketing.

Drove marketing initiatives for accounts across the digital ecosystem: social, mobile, creative, and web analytics. Led marketing campaigns including ad operations, analytics, ad creative, web design, and search & display strategy. Ensured client deliverables are being met and exceeded across the client team and ensure successful outcomes.

Managed a team of 14, including 6 direct reports, who manage client results across the various Microsoft divisions. Ensured cross-team collaboration with technology, UX, creative, client results, sales, and project management. Worked with the client engagement team to implement and train on best practices and train on key client skills.

+ Grew the Microsoft account from a vendor relations account to an AOR relationship by proving the value of digital marketing, exceeding client expectations, up-leveling talent and deliverables, and reporting on results.
+ Achieved YOY revenue growth.
Client Partner: 2008 – 2010; Sr. Account Director: 2004 – 2008; Account Director: 2000 - 2004
Seattle, United States
2000 - 2010 (10 years)
Led client engagement and cross-matrixed account teams on TiVo, Luxottica, Tempur-Pedic, David’s Bridal, Capella University, Eddie Bauer, Spiegel, and Investools accounts.

Consulted with clients to understand business needs and create results-driven digital marketing strategy. Delivered holistic digital marketing services: media, creative, web presence, social media, and analytics. Created a multi-year prioritized strategic roadmap for Investools, including media, creative, website, and analytics. Improved and adjusted media campaigns based upon metrics and analytics resulting in growth of accounts.

Hired and developed teams to achieve the evolving needs of the various accounts and platforms. Worked across technology, creative, UX, project management, and analytics teams to achieve client priorities. Set-up team processes to ensure continual learning and strategic delivery against client goals.

Educated clients on how to do effective testing on new creative to drive improved results. Designed strategies for clients to set-up different creative designs that could be split-tested in the market. Worked with publishers to get the best opportunities for media planning and buying so it evolves and improves. Ensured clients received regular, quarterly analytics reports on campaign progress and regular, day-to-day feedback.

+ Promoted rapidly due to achieving and exceeding results for clients and for effective team leadership.
+ Pioneered many innovations, including the agency’s first optimal frequency study, the first site-side customer targeting experiment, and delivery of the first monthly ChannelScope report, linking online advertising to store sales.
+ Upon the acquisition of Razorfish (by Avenue A), led the charge to integrate campaign offerings into one, holistic strategy and marketing ‘voice’ that drives results for each client.
Marketing Consultant: 1999 – 2000; Manager of Direct Marketing Fundraising Programs: 1997 - 1998
National Wildlife Federation
September 1997 - February 2000 (2 years 5 months)
Recruited to manage efforts through a critical marketing method transition and to move past recent, bad press.

Drove results via high level marketing, direct mail, and telemarketing programs to increase new donors. Provided ongoing strategic and creative advice to the Director of Marketing Acquisition and Retention Programs. Developed online and offline integration effort to maximize online fundraising revenue. Created strategy and led implementation for all ongoing broad-based direct mail and telemarketing efforts.

+ Grew net income 20% from FY98 in FY99.
+ Created 5+ monthly marketing efforts, ranging from personalized membership series to premium packages.
Annual Giving Clubs Manager
National Wildlife Federation
June 1996 - September 1997 (1 year 3 months)

Membership Associate
National Gallery of Art
April 1993 - June 1996 (3 years 2 months)
Research and Library Assistant
Hirshhorn Museum & Sculpture Garden, Smithsonian Institution
October 1991 - March 1993 (1 year 5 months)


Master of Business Administration (M.B.A.) Finance, General

1997 - 1999 (2 years)
MBS student focusing on Finance and Marketing.

Bachelor's Degree Art History and Studio Art

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