Diego Figueroa

Diego Figueroa

SVP / Director of Strategy and Participation at Lapiz / Leo Burnett
Chicago, United States

About me

This profile was created because Diego Figueroa has been referenced on AdForum.

It's my profile and I want to edit it.


SVP / Director of Strategy and Participation
Lapiz / Leo Burnett
January 2014 - Present (7 years 8 months)
Besides leading the Strategy department, which encompasses analytics, research, shopper marketing and brand strategy, the role’s key responsibilities are:

- Helping expand the agency beyond Latino, leveraging my expertise in crossculturalism and General Market.
- Strengthening the agency’s Participation Planning across all sorts of media (earned, paid and owned)
Group Planning Director
Chicago, United States
April 2013 - December 2013 (8 months)
Strategy Director
Chicago, United States
October 2012 - April 2013 (6 months)
VP, Strategic Director
Chicago, United States
January 2012 - November 2012 (10 months)
Strategic Planning Director
Chicago, United States
June 2011 - January 2012 (7 months)
Senior Planner
Chicago, United States
June 2010 - June 2011 (1 year)
Strategic Planner
June 2008 - June 2010 (2 years)
Strategic Planner
Publicidad Causa
2007 - 2008 (1 year)
Account Executive
Lima, Peru
2001 - 2005 (4 years)


2011 (1 year)

Bachelor Advertising

1995 - 2000 (5 years)

Similar Talent

Uwe Gutschow
SVP, Digital and Engagement Strategy Director
Alan Kittle
SVP, Creative and Strategy
Harte Hanks
Leah Hattendorf
SVP, Director of Strategy
The Escape Pod
Enrico Gatti
SVP, Group Strategy Director
m:united//McCANN New York
Ben Grossman
SVP, Group Strategy Director
Jack Morton Worldwide
Laura Semple
SVP | Director of Strategy
Ana Andjelic
SVP, Global Strategy Director
Havas LuxHub
Diana Ceausu
SVP, Global Head of Strategy and Research

Create a free Talent profile and become a member of AdForum

Get Started