Diego Figueroa

Diego Figueroa

SVP / Director of Strategy and Participation at Lapiz / Leo Burnett
Chicago, United States


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SVP / Director of Strategy and Participation
Lapiz / Leo Burnett
January 2014 - Present (4 years)
Besides leading the Strategy department, which encompasses analytics, research, shopper marketing and brand strategy, the role’s key responsibilities are:

- Helping expand the agency beyond Latino, leveraging my expertise in crossculturalism and General Market.
- Strengthening the agency’s Participation Planning across all sorts of media (earned, paid and owned)
Group Planning Director
Chicago, United States
April 2013 - December 2013 (8 months)
Strategy Director
Chicago, United States
October 2012 - April 2013 (6 months)
VP, Strategic Director
Chicago, United States
January 2012 - November 2012 (10 months)
Strategic Planning Director
Chicago, United States
June 2011 - January 2012 (7 months)
Senior Planner
Chicago, United States
June 2010 - June 2011 (1 year)
Strategic Planner
June 2008 - June 2010 (2 years)
Strategic Planner
Publicidad Causa
2007 - 2008 (1 year)
Account Executive
Lima, Peru
2001 - 2005 (4 years)


Hyper Island Master Class
2011 (1 year)

Bachelor Advertising

Universidad Peruana de Ciencias Aplicadas (UPC), Lima
1995 - 2000 (5 years)

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