Ahmed Pasha
Copywriter at iris Jakarta
Jakarta, Indonesia
TitleLet's Be Friends Again (Cheesecake)
Agency
Campaign Let's Be Friends Again
Advertiser Ellenka
Brand FiberCreme
Date of First Broadcast/Publication 2017 / 8
Business Sector Baking Powders, Flour
Story For some, a healthy lifestyle is not the most comfortable choice. There is a constant struggle between having something that is healthy or delicious. But, those two can often be worlds apart and exist in different spectrums of your tastebuds. FiberCreme, a multipurpose creamer and a newcomer in the Indonesian creamer industry, is trying to sway people to make peace with delicious but unhealthy dishes (and beverages) that has been vilified for so long - with the message of “let’s be friends again”. Sparking an idea that something delicious, can be healthy too. Directed by Upie Guava, the spots are released in quick successions, about the struggles (and the drama, of course) that surrounds two characters who are no longer friends with the foods and drinks they used to love.
Media Type Cinema
Length
More Information www.fibercreme.com
General Manager
Creative Director
Copywriter
Copywriter
Art Director
Art Director
Art Director
Copywriter
Account Director
Account Manager
Producer
Director

People related to this work

Related Ads

Trending

Create a free Talent profile and become a member of AdForum

Get Started