Bob Isherwood

Bob Isherwood

Worldwide Creative Adviser at Innocean
Sydney, Australia

About me

<p>Born and raised in Melbourne, Isherwood spent 17 years in London before returning to Australia in 1986, leading Saatchi & Saatchi's operations in the country from Sydney. A decade later he was offered the role of the network's worldwide creative chief (1996-2008). "I thought, boy, we're in trouble if I'm the best we've got," he quips. But Isherwood had a vision to connect the creative teams across regions and build a strong network. He shares credit for turning Saatchi into a formidable crea ..</p>
<p>Speaking of issues, Isherwood is currently focused on human waste. "Innocean is working with a Dutch company that's looking for entrepreneurs in India who can help its mission to turn human excreta into useful products."</p>
<p>Innocean Worldwide is largely known as an in-house agency for Hyundai. Like any other agency of its kind, it struggles to create a reputation as a full-service network working on multiple brands. In its defence, Isherwood says, "Most agencies start of ..</p>

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