Results driven senior brand marketing professional with +25 years’ experience creating a competitive advantage and sustained value for traditional and franchised global businesses.
Strong leadership performance as well as brand and resource management demonstrated through effective strategic planning, tenacious and creative problem solving, developing actionable and measurable tactics, building long term customer relationships, and empowering all team members to excel.
Experienced in traditional and new marketing methodologies and media, including online marketing and e-commerce channels.
Twice named one of the 100 Most Powerful Women in Travel and honored by HSMAI as one of the “Top 25 Most Extraordinary Minds in Sales and Marketing”.
Specialties: brand strategy, offline & digital marcomm strategy/mgt, multicultural mktg, contract negotiations, marketing effectiveness best practices, mktg. operations optimization; agency review, performance & comp
• Working knowledge of Lean 6 Sigma principles and tools.
• Multicultural marketing and translation management experience (Spanish, Italian, French, German, Portuguese, Mandarin, Cantonese, Japanese, Korean, and Arabic) with some knowledge of Spanish, Italian and French languages.