Laura Bajkowski

Laura Bajkowski

NEW YORK, United States

About me

Results driven senior brand marketing professional with +25 years’ experience creating a competitive advantage and sustained value for traditional and franchised global businesses.

Strong leadership performance as well as brand and resource management demonstrated through effective strategic planning, tenacious and creative problem solving, developing actionable and measurable tactics, building long term customer relationships, and empowering all team members to excel.

Experienced in traditional and new marketing methodologies and media, including online marketing and e-commerce channels.

Twice named one of the 100 Most Powerful Women in Travel and honored by HSMAI as one of the “Top 25 Most Extraordinary Minds in Sales and Marketing”.

Specialties: brand strategy, offline & digital marcomm strategy/mgt, multicultural mktg, contract negotiations, marketing effectiveness best practices, mktg. operations optimization; agency review, performance & comp

• Working knowledge of Lean 6 Sigma principles and tools.
• Multicultural marketing and translation management experience (Spanish, Italian, French, German, Portuguese, Mandarin, Cantonese, Japanese, Korean, and Arabic) with some knowledge of Spanish, Italian and French languages.


Founder + Principal
NEW YORK, United States
July 2007 - Present (14 years 2 months)
Provide senior level consulting services in the areas of Agency Performance / Relationship Mgt., Agency Search, Agency Roster Evaluation and Design; Agency and Process Audits; Marcomm Strategy and Operations; to CMO's and functional leaders across automotive, QSR, travel/hospitality, financial services, healthcare/pharma and technology industries.

Clients include: Nissan North America, Infiniti North America, BlueCross-BlueShield, United Airlines, Sam's Club, 7-Eleven, Verizon Wireless, Walmart, Burger King Corp., IBM, Harper-Collins/Zondervan, Summit Hotel Properties/REIT, Celebrity Cruises; Azamara Cruises; Royal Caribbean Cruise Line; Choice Hotels Int'l; Beazer Homes; Connect-Worldwide; Inprotur Argentina
Chief Marketing Officer(3-month Contract / Bajkowski + Partners)
Beazer Homes
United States
January 2008 - March 2008 (2 months)
Atlanta, GA
Provided strategic marketing direction to address rapid downturn in housing market; reorganized marketing structure to fit new business environment; developed strategic marketing communications platform to improve impact of activities and ROI.
Vice President Advertising & Mktg Comm
Choice Hotels International, Inc.
United States
January 2001 - July 2007 (6 years 6 months)
Silver Spring, MD
Define and evolve strategic vision for an integrated multi-branded marketing communications plan and brand identity management; Scope includes positioning, identity, advertising, direct marketing (eCRM), collateral, public relations, and Internet/web; direct online, general, media and multicultural agencies; contract negotiations; manage 3 P&L's; cross-functional and C-suite relationship management. Corp rep to ANA and active member of New Technologies, Global Marketing, and Brand Mgt committees.
NEW YORK, United States
1995 - 2001 (6 years)
International Strategy Consulting Services with focus in annual global and regional marketing plans; proprietary competitive analyses; strategic marketing programs and communications plans, including brand positioning, promotions, partnership marketing, and public relations.

Industries included hospitality, airline, consumer goods, OTC.


Executive Mgt. Certificate - International Advertising Studies

1989 - Present (32 years 8 months)

Bachelor of Science (B.S.) in Administration with emphasis in Marketing

1985 - Present (36 years 8 months)

Other professional activities

222 WBOC / PackProd International

President, Board of Directors (7yrs), now VP Legal Committee Chair
2008 - Present (13 years 8 months)
• President – PackProd Int'l Board of Managers – 2011 to Nov 2016 • President – 222 W. Broadway Owners' Corp. Board of Directors – 2011 to Nov 2016 • VP, Legal Committee Chair – PackProd Board of Managers 2016 to Present • Chair of Green Living Committee, Chair of Communications Committee – 2010 to Nov 2015 Board Member, Board Secretary and Member of Green Living Committee – 2008-2009 • 2013 to present – led subcommittee for major renovations projects that included lobby and hallway renovation, exterior renovation, and window replacement / upgrade program • 2013 – championed upgrade from outdated intercom system to state-of-the-art Siedle video intercom and security system • 2010 – led upgrade of common roof deck garden • 2009 – led change in financial management practices

The Metropolitan Museum of Art

Research Asst
1995 - 2000 (5 years)
Volunteer duration 5 yrs Cause Arts and Culture

American Red Cross Los Angeles Region

Earthquake Relief - Logistics
January 1994 - January 1994 ()
Volunteer duration 1 mo Cause Disaster and Humanitarian Relief

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