Simon is the Regional Executive Director for VML in Europe, the Middle East, and Africa. His role is primarily focused on bringing digital capabilities and expertise for developing client business in the region, by both expanding the VML operational footprint and integrating digital services into Y&R's country offices.
Simon previously served as creative director for over 25 years. He also boasts experience as regional creative director for Wunderman Asia Pacific and later executive creative director for Wunderman EMEA.
Joining VML in 2008 as Executive Creative Director for both VML London and the EMEA region, Simon established VML's first European operation. In 2009 Simon took on the Managing Director position for VML EMEA and then an additional role for Y&R as Executive Digital Director in 2011.
Simon has served as a judge for the Cannes Cyber Lions; he also judged the One Show Awards in New York. His own awards include Cannes Lion, Echo, Epica and Clio, among others. When time permits, Simon is a keen surfer and mountain biker.