Sofia Wingren

Sofia Wingren

Proud CEO at Hyper Island
Stockholm, Sweden

About me

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Hyper Island
October 2016 - Present (2 years 2 months)

President, EF Executive Language Institutes
EF Education First
2015 - September 2016 (1 year 8 months)
President, EF Academy - International Boarding Schools
EF Education First
2013 - 2015 (2 years)
In charge of a global direct and indirect sales and marketing organization for EF’s International Boarding Schools, a premium EF product. EF Academy is promoted across North America, Europe, Asia, the Middle East and Africa and attracts students from over 75 nations. Responsibilities included heading up sales and marketing, product development and P/L management. Strong focus on qualitative growth.
President, EF High School Year Abroad
EF Education First
2010 - 2013 (3 years)
In charge of a global direct sales organization of student exchange programs for high school students promoted in 20 markets across North America, Europe and Asia/Pacific with students travelling to 12 different destinations. Focus areas included P/L management through cost control and process optimization, sales growth, pricing and excellence in quality and customer service.
Director of Sales and Marketing - Asia
EF Education First
Hong Kong
June 2004 - 2010 (5 years 7 months)
Sales management, marketing and P/L accountability for language school sales to teenagers and young adults in Japan, Korea, Indonesia, Thailand, Vietnam, Taiwan and Hong Kong. Responsibilities included working with the respective countries’ management and sales teams to reach sales targets through direct and B2B sales channels, hire and develop staff, short and long term strategy development, process and profitability work and cost control.
Regional Director - Asia
SDI Media (MTG Group)
Hong Kong
2003 - 2004 (1 year)
Primary responsibility for managing the company. Responsibilities included acting in a management liaison role with the parent company; increasing profitability by overseeing, analyzing and improving operations as well as communication with key accounts: establishing and maintaining relationships with clients; developing new business opportunities; and leading and directing staff to achieve sales goals.
President, Redaktörerna AB
Modern Times Group MTG
2003 (1 year)
Managed production of commercial publications in four languages with editions of up to 550.000. Negotiated printing deals, strategic partnerships and distribution solutions; established new client relationships, launched new publications and acted as creative director.
Management trainee
Modern Times Group MTG
2002 - 2003 (1 year)
Worked as an executive assistant to the CEO of TV3 and Viasat Broadcasting which included work on all levels in the organization; independently managed projects; reporting to head office; analysing of operations; cost/benefit analysis of new business projects and investments; sales development; recruitment; acquisitions; marketing and promotion; creative input to production; negotiations on behalf of the channel, etc.
President and Creative Director, Biip Sweden
SBS Broadcasting
2001 - 2002 (1 year)
Start-up of the Swedish division of SBS-owned Mobile Services company Telitas AS. Originated and developed mobile content and digital payment solutions for the entertainment industry and the consumer markets. At the time, Biip had clients such as Kanal 5, Big Brother, Radio NRJ, Veckorevyn, Tiscali and MSN.
President and Producer, SimonTV
2000 - 2001 (1 year)
Hired by post production company Chimney Pot, venture capital firm Spray and TV production company EFTI to explore the market for web based TV and for a TV production company using digital technique only. The firm developed into a production company for short films and commercials. Main customer in 2001 was Vodafone. In 2012, Swedish public service channel SVT broadcasted SimonTV produced content from 2001.


Master of Science in Business and Administration

1994 - 1999 (5 years)
Activities and Societies: Spexet, Minimax, Östasienföreningen, European Institute of Japanese Studies (EIJS)

Japanese Language and History

1993 - 1994 (1 year)

Japanese language studies

1992 - 1993 (1 year)

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