Kathleen Lauchlan

Kathleen Lauchlan

CEO at Lauchlan
Exeter, United States

Summary

Singularly focused on solving for the unique needs of our infrastructure technology clients throughout the Americas and around the globe. Lauchlan LLC is committed to evolving the IT buyer experience for our vendor, CSP, MSP and reseller clients. 

Positions

CEO
Exeter, United States
March 2009 - Present (8 years 8 months)
LAUCHLAN is a full-service marketing agency with a specialized focus on the technology sector. Our services are designed to generate net-new leads, build sales funnel growth and strengthen the existing customer relationships of VAR and technology companies.

With over twenty years of experience as an executive team member for some of the nation's leading Fortune 500 companies including Standard & Poor's, McGraw Hill and John Hancock Funds, Kathleen brings innovation and passion for the creative process to each relationship. Her experience managing both enterprise level engagements, as well as small-to-mid-size company relationships affords her a unique perspective in helping her clients define and communicate their unique industry position.
Creative Director
John Hancock Financial Services
United States
2006 - 2008 (2 years)
Oversaw creative direction for John Hancock Funds Financial Services division. Managed all externally facing customer communications, marketing programs, brand development and messaging aimed at promoting and enhancing the John Hancock consumer presence.
Creative Director
Standard & Poor's
United States
July 1997 - March 2006 (8 years 8 months)
• Actively managed the relationships of a wide range of global investment companies from a design perspective. This involved meeting with clients, understanding their brand dynamics,
and effectively designing successful marketing programs to grow their businesses.
• Managed a 17-person design department comprised of design managers, print and Web designers, print buying and prepress production staff.
• Oversaw development of client based communications programs which took the form of encompassing Web and print marketing campaigns.
• Supported new business development through proposal generation, client presentations,
and relationship management throughout the design process.
• As a member of the S&P’s Executive Steering Committee; drove new product ideas, evolved corporate brand standards and lead strategy sessions surrounding new product initiatives, market positioning and growth
Vice President, Creative Director
Published Image
United States
December 1992 - July 1997 (4 years 7 months)
• Managed overarching client relationships from a design standpoint; understanding clients needs, brand positioning, and product awareness goals.

• Lead design staff to concept and create encompassing marketing communications programs in both print and Web mediums including quarterly and monthly magazines, annual reports, seminar systems, collateral development initiatives and Web modules.

• Oversaw staff development, new business development, strategic planning, budgetary allocations and maintenance, software and hardware research, and marketing management (trade show planning, mail campaign creation and direction, and competitive analysis).

Education

Goldman Sachs 10k Business Program - Entrepreneurship/Entrepreneurial Studies

Babson College, Babson Park
2017 (1 year)

Masters Degree Communication and Media Studies

Savannah College of Art and Design
2006 - 2009 (3 years)
Activities and Societies: Honors Fellowship Recipient 2006-2009. While a Masters student at SCAD, Kathleen's studies were focused on developing integrated cross-media strategies for technology and biotech companies.

Bachelor of Arts - Visual Communication Design

Purdue University
1984 - 1988 (4 years)
Activities and Societies: Ad Club Student Design Council

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