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Key Visual
| Title | All things beautiful come from nature |
| Agency | Wieden + Kennedy |
| Campaign | WASO Launch Film |
| Advertiser | Shiseido |
| Brand | Shiseido |
| Date of First Broadcast/Publication | 2017 / 7 |
| Business Sector | Hygiene & Personal Care Products |
| Tagline | All things beautiful come from nature. |
| Story | Their campaign idea is ‘All Things Beautiful Come from Nature.’ A statement on both the product ingredients and the diverse millennial audience they’re for. They brought this idea to life with a film that combines nature and technology to create something beautiful. |
| Philosophy | CAMPAIGN CONCEPT: WASO believes that no matter who you are, if you’re true to ytheirself you are beautiful; simply because you come from nature. EXECUTION: They juxtaposed and combined the classic and breathtaking landscapes of the wilderness with the modernity of youth. The contrast of these timeless, dramatic vistas with confident, colorfully, stylized millennials will create a strikingly simple portrait that is a uniquely ownable aesthetic to WASO. They provided a visual toolkit for each product. Each toolkit will consist of ftheir different components: a wide portrait hero shot, a close-up portrait, an ingredient shot, and a product shot. These assets can then be used in a number of combinations across a range of media. Their campaign idea is ‘All Things Beautiful Come from Nature.’ A statement on both the product ingredients and the diverse millennial audience they’re for. They brought this idea to life with a film that combines nature and technology to create something beautiful. |
| Problem | WASO: Introducing WASO, a new and distinctive product from Shiseido– designed for Millennials, crafted with authenticity. WASO products are inspired by the “washoku” philosophy, which is about bringing out the potheyr of minimal natural ingredients. IDEA: Their target audience–millennials–don’t believe in a singular definition of beauty. And neither do they. They believe that no matter who you are, if you’re true to ytheirself, you are beautiful, simply because you come from nature. They have launched WASO by creating a campaign which reminds their audience of this and in doing so celebrates their individuality and confidence. CHALLENGE: Their challenge was to find a simple voice for WASO, that is in tune with this millennial’s POV on beauty. |
| Media Type | Digital |
| Length | |
| Market | Canada |
| Executive Creative Director | Tota Hasegawa |
| Executive Creative Director | Mike Farr |
| Creative Director | Azsa West |
| Art Director | Sara Phillips |
| Copywriter | Rebecca Pottinger |
| Strategy/Planning | Irina ToneHidemi Takeuchi |
| Agency Producer | Kana Wakabayashi |
| Agency Producer | Kosuke Sasaki |
| Production Manager | Abby Marten |
| Production Manager | Yoko Onodera |
| Designer | Ayano Takase |
| Communications Planning Director | Justin Lam |
| Account Manager | Yoshiko Amano |
| Account Manager | Kensuke Suemasa |
| Account Manager | Kayoko Kinjo |
| Account Manager | Karen Peng |
| Account Manager | Kyoko Aihara |
| Account Manager | Kentaro Hayashi |
| Print production | Key Visual |
| Photographer | Viviane Sassen |
| Print Producer | Simone Takasaki |
| Agency Producer | Marni Beardsley |
| Talent/Actors | Jenny Choi |
| Talent/Actors | Amalie Rose |
| Talent/Actors | Elliott Jay Brown |
| Talent/Actors | Torraine Futurum |
| Talent/Actors | Lotte Van Nort |
| Director / Editor | Julian Klincewicz |
| Director | Dvein |
| Director | Espaday Santacruz |
| Production Company | Blinkink |
| Executive Producer | Bart Yates |
| Producer | Benjamin Lole |
| Production Manager | Alberto Lopez Garrido |
| Director of Photography (DOP) | Juan Santacruz |
| Director of Timelapse | Tulio Ferreira |
| Focus Puller | Alvaro Rodiguez |
| Camera Assistant | Leticia Iniesta |
| Video | Hugo Dominguez |
| Gaffer | Nacho Ortiz |
| Grip | Vicente |
| Production Coordinator | Paloma Espinos |
| Assistant/Runner | Barbara Gonzalez |
| Assistant/Runner | Irene Sanchez |
| Art Director | David Diez |
| Art Assistant | Mireia Soto |
| Model Making | Alejandro Bravo |
| Model Making | Carlos Delgado |
| Production Company | Analog |
| Grade | Dirty Looks |
| Colorist | Steve Bearman |
| Music | IVAN LLOPIS |
| Sound Designer | IVAN LLOPIS |
| Post-production Supervisor | Dave Burton |
| Editor | Maria Anton |
| Landscape Designer | Ana |
| Robots | Universal Robots |
| Cinematography | Tulio Ferreira |
| Talent/Actors | Irie Jean Calkins |
| Production Company | Project Bumper Video |
| Production Company | On The Road Films |
| Director | Junji Kojima |
| Cameraman | Masami Naruo |
| Art Director | Ayano Takase |
| Copywriter | Victoria Trow |
| Production Company | TeeVee Graphics Inc. |
| Production Company Producer | Takamasa Araki |
| Lighting Director / Lighting | Wada |
| Cameraman | Eriko Kimura |
| Camera Assistant | Yoshimori Azadu |
| Make-Up Artist | Katsuya Kamo |
| Make-Up Artist | mgr mitsu |
| Editor | Yujiro Izumi |
| Compositor | Fuminori Tsunakawa |
| Agency Producer | Kyoko Aihara |
| Web designer | RaNa design associates inc. |
| Web Producer | Masaki Endo |
| Movie Production | Kosuke Sasaki |
| Digital Production Team | Joaquin Zuluaga |