Achim B.C. Karpf

Achim B.C. Karpf

CEO / Owner at NetPress
Munich, Germany

Summary

Expert marketing and communication skills with broad vertical market experience (focus on Digital Strategy, Inbound & Content Marketing, Social Media Marketing, Lead & Demand Generation and Communication Governance).
Comprehensive and up-to-date technical competence in the area of IT (focus DataCenter and Cloud Computing) and Internet as well as profound knowledge of the market trends and long-standing contacts to all key players.
Interst in new projects or demanding challenges and willing to move for the right full-time opportunity.
Strong expertise on:
MarCom - digital strategy, agile marketing, content marketing, inbound marketing, online marketing, demand generation, social media, market analysis & strategies, communication --Sales - sales strategies, key account management, channel-sales --Product Management - sales support, product strategy and life cycles management --Project Management - conception, portfolio analysis --Leadership - teamleading up to 60 people --IT-Skills - IT-Infrastructur; Data-Center, Office Applications, Cloud Computing --Language - German / English - mother tongue, French - business fluent 

Positions

CEO / Owner
business aggregator
Germany
September 2002 - Present (15 years)
Business Aggregator Europe (BA-EUROPE) offers Asian and US companies an unique service to conquer the European Market. Focused on Hi Tech Companies in the IT, Telecommunications, Healthcare and Renewable Energy sector, BA-EUROPE acts as reliable business partner and bridgehead in the European market.
CEO / Owner
Ottobrunn, Germany
July 2002 - Present (15 years 2 months)
Main focus on national and international companies looking to develop business in the European, American and Asian markets, offering connectional and operational services in sales, content marketing and technology, mainly focused on high level skills.

Many customers rely on our expertise in Inbound and Content Marketing like DELL EMC, Cisco, Microsoft, Matrix42, AutoDesk, Micron, E-ON, Medi, TrustedShops and others.
Director Marketing (as a project of NetPress)
proMX GmbH
Germany
May 2009 - May 2014 (5 years)
Managing the international Content Marketing and Communcation Strategy with focus on Europe, America and Asia. Driving the awareness of proMX as leading Microsoft Dynamics CRM 2011 Partner and International Software Vendor. Initiating strong Content Marketing Strategies, following comprehensive Marketing Automation Processes, leading to Lead Generation and Lead Management.
Director of Sales & Marketing, Interim Management, (as a project of business aggregator)
GETAF mbH
Germany
June 2010 - November 2011 (1 year 5 months)
Consulting in marketing, communications and public relations, corporate planning and and website development, management of sales and lead generation
Content Marketing, Public Relations (as a project of NetPress)
Gesellschaft für Lohn- und Gehaltsoptimierung mbH
Germany
January 2011 - June 2011 (5 months)
Gesellschaft für Lohn- und Gehaltsoptimierung mbH is a consulting and service company specialized in the optimization wage optimization. The activity of the company includes the design, installation and management.
Project Manager / Senior Editor "Renewable Energy" Channel (as a a project NetPress)
Vogel Business Media
Germany
May 2010 - June 2011 (1 year 1 month)
Objectives: • Design, planning and building of the structural design for an online portal for "renewable energy" • Business Development Consultant in the areas of sales, marketing and communication • creation of editorial content
Director Business Development (as a project of NetPress)
pascom Kommunikationssysteme GmbH
Austria
December 2009 - June 2010 (6 months)
Holistic strategic consulting and practical support of pascom Business Solutions with focus on process optimization, sales support, marketing and communication development to enhance the market position. Focus on IT services, virtualization and cloud computing offerings, security and IT management.
Account & Business Development Director (as a project of NetPress)
Waggener Edstrom
Germany
May 2009 - February 2010 (9 months)
Development and consulting in communication strategies and innovative public relations concepts, manage client relationship and client satisfaction, counsel to executive-level clients, strategic resource and champion to clients, based on knowledge of the client’s industry, technology and major products/services, competitors’ products and strategies, emerging technology and industry trends/issues, focus on virtualization, data center infrastructures, security, networking, consumer electronics.

Education

Dipl. Ing. Electrotechnics and Computer Sience

TU Wien
1982 - 1995 (13 years)
Computer Science and Eletronics Studies Development in VLSI, Processor Design

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