Ab Gaur

Ab Gaur

CEO & Founder at Verticurl
Singapore, Singapore

About me

As the Founder and CEO of Verticurl, a WPP company established in 2006, we provide strategies which enables clients to engage their customers at various stages of purchase cycle & retention. Verticurl is a Global Marketing Technology Enablement Company for both B2B & B2C Customers. Here, my professional expertise to practice in these areas:

• Digital Marketing & Specializing in Marketing Technology Services;
• Consultation around Enterprise Marketing Technology Stack;
• Global Demand Center & Change Management Support;
• Customer Engagement & Insights;
• Revenue Performance Management.

Prior to this, I held a Regional role as a CRM Consultant/IT Manager at Carlson Marketing/Peppers & Rogers where I designed and implemented various components of CRM Program (SMILES) for EXXON Mobil in Asia region (Singapore, Malaysia, Hong Kong, Guam) while recommending best practises to China Southern Airlines, Ascott Group, Motorola MCR Program, Johnson & Johnson APAC CRM assessment and recommendation, Assessment and feasibility for Berjaya Group’s Coalition CRM Program amongst others.

In 2001, I was a Team Leader (Marketing Technology/Technology) with Carlson Marketing, now part of AIMIA, a leading innovator in emerging digital, mobile and social communications spaces. In this capacity, I designed, implemented and managed the loyalty and reward programs for companies within the Financial, Telecom, Airline and Automobile industries. In this capacity, my team successfully delivered:

• On-Line solution for members as part of Commonwealth Bank Loyalty Program for 2 million
• Application upgrade of existing client server application to tier architecture.

My early professional experience in the industry covers my roles as an E-commerce Technical Analyst at ANZ Bank in Melbourne where I helped launched myanz.com portal to provide customers with a consolidated view of all their accounts with the bank and as a software developer at BHP in 1997. 


Founder & CEO
Singapore, Singapore
September 2006 - Present (15 years 1 month)
Company Background:
o Established in 2006 with presence in United States, Canada, Mexico, Costa Rica, Singapore, UK, Germany, Japan, Korea, Australia, India, Indonesia, Philippines. Hong Kong and China
o Currently just over 500 Marketing Technology & Digital Marketing Specialist worldwide supporting customers in more than 11 different languages
o Unique Delivery Model: Verticurl’s 24 x 5 services give our clients the flexibility and structure to meet aggressive timelines – anytime, anywhere – and at a fraction of the cost.
o Verticurl team has currently worked on 700+ Marketing Automation client's globally to provide Marketing Automation Consulting, Implementation and Managed Care Services on ongoing basis globally
o 2012 - Marketing Magazine’s Agency of the Year Winner (category)
o Certified Partner for Adobe Marketing Cloud (AMC), Oracle Marketing Cloud (OMC) & SalesForce Marketing Cloud Technologies (SFMC)
o 2013 – WPP Group ( wpp.com) acquire majority stake in Verticurl.

Verticurl’s commitment to our clients
o Drive More Revenue: That’s why we’re all here. You need to generate more leads, convert more opportunities, penetrate deeper into existing accounts, and grow the bottom line. Every service Verticurl provides directly or indirectly influences revenue performance.
o Maximize Investments: You’ve made significant investments in technology to support your revenue goals, and are ultimately accountable for the adoption and success of those tools. Verticurl is committed to generating a return on your investments.
o Lower Overall Cost: You’re tasked with finding the most cost effective way to meet your business objectives – and shrinking budgets make this easier said than done. Verticurl’ s unique delivery model creates cost savings that are passed through directly to our clients.
CRM Consultant/ IT Manager
Singapore, Singapore
August 2004 - August 2006 (2 years)
Loyalty Technology - Team Leader
August 2001 - August 2004 (3 years)
ANZ Bank
E-Commerce Technical Architect
ANZ Bank
January 1998 - August 2001 (3 years 7 months)
Software Developer
BHP Billiton
January 1997 - December 1997 (11 months)


Bachelor of Technology (B.Tech.) Computer Science

1994 - 1996 (2 years)

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