Mariana Grezova

Mariana Grezova

CEO & Founder at Arts & Labour
Toronto, Canada

Summary

During my fifteen years of consulting with organizations on their brand and design strategies, I realized that even the most captivating branding campaigns fell short of creating a deep and meaningful connection. It became clear to me that this missing dimension was not a matter of ineffective branding campaigns; instead, it was ultimately that the products or services themselves lacked a true lovable quality. 
As a result, I’ve launched Arts & Labour, a platform for uniting contemporary artists with brands and designing dynamic art collaborations. To underline the need for skillful and powerful integration of each artist’s work, we coined the term art fusion. Art-fusion collaboration, when done right, embodies the universal yearning for beauty, grace, and imagination we all harbour. What’s more, it can outperform even the most successful conventional branding campaigns.
The fresh approach Arts & Labour takes to branding has resulted in a different level of engagement with clients, as well as with my students at OCAD University. My perspective on art fusion enriches what I bring to projects in a way that I hope contributes to a more intriguing and provocative experience for everyone. 

Positions

Creative Director
Toronto, Canada
October 2012 - Present (4 years 11 months)
While most marketing methods aim to make a product seem appealing, an art-fusion collaboration can make a product so appealing it markets itself.

Arts & Labour is an organization born out of a fascination and appreciation for artist and brand collaborations and their potential to shape our society. Our mission is to help unite artists with brands for the benefit of each other and to make a positive contribution to contemporary culture.

At ARTS & LABOUR, I’ve cultivated the uncompromising ‘know how’ to:

HELP brands develop unconventional and inspiring creative collaborative strategies
PROVIDE collaboration ideas that are imbued with thought-provoking communication and design to ensure the most talk value
SELECT the most suitable artist and brand combination for both parties
NAVIGATE brands and artists through preliminary screening phases
INSPIRE compelling artist proposals for brands to choose from
PROMOTE uncompromising aesthetic value and distinct quality
GUARANTEE discriminating attention to detail through each and every step of the process
MANAGE and NURTURE a potentially fragile artistic collaboration to its most successful end
Graphic Design Faculty
Toronto, Canada
2006 - Present (11 years 8 months)

Education

OCAD University, Toronto
1987 - 1991 (4 years)

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