BJ Kito

BJ Kito

VP of Strategy | Partner at Digital Surgeons
New York, United States

Summary

For the better part of a decade, BJ Kito has been providing strategic counsel to Fortune 50 companies and start-ups alike. A partner at Digital Surgeons, BJ serves as the VP of Business Development & Strategy, with extensive experience adapting to consumer trends, activating communities and driving growth marketing and communications innovation. A former athlete who practices clean-living, BJ has a special affinity toward collaborating with companies who mirror these values.

When he’s not fully immersed in the marketing side of the business, BJ flexes his legal muscle as the agency’s General Counsel, is on a constant quest to seek out the best-tasting Gluten Free pizza and binges Netflix with his girlfriend and “watchdog” Boston Terrier, Huey. Follow BJ on Twitter @DigitalEsquire

Positions

VP of Strategy | Partner
New Haven, United States
January 2011 - Present (6 years 10 months)
Digital Surgeons is a design and innovation agency that evolves business and brands. We exist because experiences matter, and great experiences increase the customer lifetime value for brands. We customize solutions that focus on launching, amplifying and/or sustaining business and brand growth. Whether your objectives are customer acquisition, conversion optimization, increasing trial, referrals, sharing, channel expansion or simply market disruption, we work with you to benchmark and define key success metrics and craft customized solutions to meet (and hopefully exceed) your goals.- Create, implement, manage and optimize company business development plan (annually/quarterly)

- Work directly with Co-Founders to set agency growth plans and vision
- Work directly with CFO to analyze sales pipeline and forecast models
- Plan and provide oversight for all sales and marketing-based new business activities
- Build and maintain relationship pipeline
- Identify and qualify new business opportunities
- Set presentation/pitch approach and RFP response narratives
- Deliver capabilities and pitch presentations
- Analyze data and parse information to uncover meaningful/actionable insights
- Develop and present strategic marketing recommendations
- Maintain consistent presence in work execution post on-boarding
- Identify additional growth opportunities for clients
- Work directly with Account, Creative, Technology, Media and Analytics teams to ensure strategic alignment and understanding of client needs

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