Aurindam Mukherjee

Aurindam Mukherjee

Assist Account Manager at Interactive Avenues
Gurgaon, India, India

About me

A digital advertising professional with 6 years of experience in managing (almost) every aspect of the profile. Handled multiple B2B, B2C clients across industry and helped them create a massive online following through dedicated social strategy and community management.

In my spare time, I fiddle with my violin, a passion of 13 years and practice Shotokaan, which I hold a brown belt on. I am also associated with two NGOs, Robin Hood Army and Rongin Sopno.

Robin Hood Army is a volunteer based organization that works to get surplus food from restaurants across to the less fortunate people. Rongin Sopno is a volunteer based org that aims to uplift the society with initiatives focused towards children and the elderly.

I am a featured blogger running a hugely successful blog - Discovering Happiness Now and share my professional knowledge at That Social Guy.


Assist Account Manager
Interactive Avenues
August 2015 - Present (3 years 5 months)
Creating, managing and execution of digital campaigns for the clients of the company.
Craft the communication for various clients.
Coordination between art, copy and tech to ensure smooth deliverables were met on time.
Independent Analyst - Social Media
January 2014 - August 2015 (1 year 7 months)
To build, manage and execute digtal campaigns for clients of the company and meet various set-KPIs.
-Managing the account of one of the leading telecommunications company in India. Creating amd executing tonnes of digital campaigns and churning the community to take the brand forward.
-Managing one of the world's largest consumer brands.
That Social Guy
July 2012 - May 2014 (1 year 10 months)
From managing new projects to everything I can possibly do.
Marketing and Communications
Nightingale Group of Companies
June 2012 - January 2014 (1 year 7 months)
A Kolkata-based architecture firm with a strong presence in the North-East, CEEPL is a part of
Nightingale Group of Companies that has diverse interests in Construction, Healthcare and Hospitality verticals. Strength - 500+

● Managing communications profile for the various verticals of the company
● Managing social media accounts of the company
● Building and regulating campaigns online for Khangchendzonga Tourist Villa
● Forging online partnerships for promotional purpose
● Online reputation management
Business Development
● Offline marketing of Khangchendzonga Tourist Villa fetching Rs. 23L in 1 year
● Managing a team of 5 interns to carry out offline marketing of the the brand
● Brand awareness campaign for Nightingale Hospital, the healthcare vertical
Content Writer and Social Media Marketer
Web Spiders
August 2010 - July 2012 (1 year 11 months)
• Extensive development of SEO-articles for a vast clientele.
• Intensive social media marketing across all major social networking platforms such as Facebook, Twitter, LinkedIn, YouTube, Digg, StumbleUpon, Google+ and more!
• Basic Search engine Optimization
• Intensive Off-Page SEO tasks for clients such as blog commenting and submissions.
• Developed Case Studies and Executive Summaries.
• Marketed Click Asia Summit 2012 across major online platforms and trended it No.1 in India on Twitter.
• Compiling Press releases projects backed by the company
• Campaign development
Content Developer
Reliable Web Technologies
November 2009 - July 2010 (8 months)
Wrote key-word rich articles for the client.
Updated the meta-tags, meta-description (basic SEO) for the web-pages
Carried out basic social media marketing on Facebook.


PG. Dip - Mass-communication

2008 - 2009 (1 year)
Activities and Societies: Studied Public Relations, Mass communication, Editing, Reporting and many more. Mass-communication Public Relations Advertising Reporting Film Studies

BA Journalism and Mass Comm

2005 - 2008 (3 years)
- Graduated with a Bachelor's degree in Journalism and Mass-Communication - Had an extensive skill-set development in Mass-Media - Interned with the All India Radio as a Correspondent - Interned with Power FM 107.8 as a Radio Jockey

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