Carole Azenkout

Carole Azenkout

France MArketing Lead at Accenture
Paris, France

Summary

As Client Marketing Lead for Accenture France, I am committed to ensure top visibility of the company’s brand, drive impactful disruptive marketing campaigns to increase awareness, generate leads and influence loyalty. I run marketing programs in order to help our business build deeper relationships with our clients.I manage a team of marketers who support the business strategy through the execution of relevant and integrated marketing campaigns with a focus on innovation.
Currently, I am also France Marketing Lead for Accenture Digital (incl. Accenture Interactive, Accenture Analytics & Accenture Mobility). This means promoting the brand on the ground, designing & executing innovative and differentiating marketing programs which help strengthen relationships and educate internally our people on Accenture Digital’s expertise & capabilities.
I spent 9 years for Accenture Consulting (Products industry), supporting clients in large scale transformation program (Business & IT), focusing on retail industry. I have experience in supply chain & in-store processes, budget & planning, change management & organizational changes.
Before joining Accenture in 2001, I worked at SNCF, Research Dept, focusing on transportation & services business process reengineering of Paris St Lazare, rail station. 

Positions

France Marketing Lead & Accenture Digital Marketing Lead
Accenture
France
2010 - Present (7 years 8 months)
Leading Accenture client’s marketing team in France, covering marketing strategy, planning, development, execution & reporting.

Responsibilities: image & market development, bid support
Coverage: cross industries, Consulting, Digital, Technology & Operations.

As France Marketing Lead for Accenture Digital, I design innovative & disruptive marketing programs to grow awareness and increase market presence of the brand in the digital landscape: coordination of the Paris Innovation Center “Grand Opening”, enhance of pieces of thought leadership…
This includes Accenture Interactive, Analytics & Mobility.

Specialties: content management, digital marketing (web & social media), tracking and measurement of ROI for key programs
Manager
Accenture
France
2001 - 2010 (9 years)
Mise en place de SI pour la Distribution

- Analyse des processus existants et définition des processus cibles
- Maîtrise de l’ensemble de la Supply Chain depuis la définition de l’offre, l’approvisionnement et la logistique amont/aval jusqu’aux processus magasin (réception, mise en rayon, encaissement, vente, retours…)
- Contrôle de données, définition des indicateurs de performance de la chaîne de valeur
- Systèmes légataires de Gestion Commerciale (Gold, Retek, Custom)
- Rédaction de Conceptions Générales/Détaillées, Intégration et Recette, Guides Utilisateurs, Supports Formation, Plan de communication
- Accompagnement au Changement & Formation : conception et animation de sessions de formation
Doctorante
SNCF
France
1997 - 2000 (3 years)
Travaux menés sur l’amélioration des processus de production liés au transport et aux services en gare :
- analyse de l’existant par modélisation systémique de l’établissement Paris St-Lazare
- cartographie des processus de production : l’accueil, la prise en charge et l’information de la clientèle, le processus de gestion de site
- redéfinition des modes de fonctionnement : reconception de processus, remise en cause des responsabilités des acteurs, 1intégration du système d’information comme créateur de stratégie dans l’organisation concernée
- étude de l’impact organisationnel de l’utilisation des Nouvelles Technologies de l’Information et de la Communication sur les acteurs du processus de gestion de site : transformations organisationnelles impliquées par un changement de technologie

Education

Aix-Marseille University
1994 - 2000 (6 years)

Similar Talent

Xavier Martinet
Director, Marketing, France
Groupe Renault
Benjamin de Kruijf
Marketing Communications Lead
Triple
Christine Removille
Digital Marketing Europe Lead
Accenture Interactive
William Rosen
Practice Lead–Consumer Marketing
VSA Partners
Staci Cretu
Marketing Communications | Marketing Strategy | Lead Generation | Inbound Marketing | Creative Eye
Uncommon Works Marketing Group
Theresa Nasi
Marketing Lead, Creative Studio Managing Director
The Mint Farm
Antoine Pabst
CEO France
SapientRazorfish
Sebastien Badault
Managing Director France
Alibaba Group

Create a free Talent profile and become a member of AdForum

Get Started