Carole Azenkout

Carole Azenkout

France MArketing Lead at Accenture
Paris, France


As Client Marketing Lead for Accenture France, I am committed to ensure top visibility of the company’s brand, drive impactful disruptive marketing campaigns to increase awareness, generate leads and influence loyalty. I run marketing programs in order to help our business build deeper relationships with our clients.I manage a team of marketers who support the business strategy through the execution of relevant and integrated marketing campaigns with a focus on innovation.
Currently, I am also France Marketing Lead for Accenture Digital (incl. Accenture Interactive, Accenture Analytics & Accenture Mobility). This means promoting the brand on the ground, designing & executing innovative and differentiating marketing programs which help strengthen relationships and educate internally our people on Accenture Digital’s expertise & capabilities.
I spent 9 years for Accenture Consulting (Products industry), supporting clients in large scale transformation program (Business & IT), focusing on retail industry. I have experience in supply chain & in-store processes, budget & planning, change management & organizational changes.
Before joining Accenture in 2001, I worked at SNCF, Research Dept, focusing on transportation & services business process reengineering of Paris St Lazare, rail station. 


France Marketing Lead & Accenture Digital Marketing Lead
2010 - Present (8 years)
Leading Accenture client’s marketing team in France, covering marketing strategy, planning, development, execution & reporting.

Responsibilities: image & market development, bid support
Coverage: cross industries, Consulting, Digital, Technology & Operations.

As France Marketing Lead for Accenture Digital, I design innovative & disruptive marketing programs to grow awareness and increase market presence of the brand in the digital landscape: coordination of the Paris Innovation Center “Grand Opening”, enhance of pieces of thought leadership…
This includes Accenture Interactive, Analytics & Mobility.

Specialties: content management, digital marketing (web & social media), tracking and measurement of ROI for key programs
2001 - 2010 (9 years)
Mise en place de SI pour la Distribution

- Analyse des processus existants et définition des processus cibles
- Maîtrise de l’ensemble de la Supply Chain depuis la définition de l’offre, l’approvisionnement et la logistique amont/aval jusqu’aux processus magasin (réception, mise en rayon, encaissement, vente, retours…)
- Contrôle de données, définition des indicateurs de performance de la chaîne de valeur
- Systèmes légataires de Gestion Commerciale (Gold, Retek, Custom)
- Rédaction de Conceptions Générales/Détaillées, Intégration et Recette, Guides Utilisateurs, Supports Formation, Plan de communication
- Accompagnement au Changement & Formation : conception et animation de sessions de formation
1997 - 2000 (3 years)
Travaux menés sur l’amélioration des processus de production liés au transport et aux services en gare :
- analyse de l’existant par modélisation systémique de l’établissement Paris St-Lazare
- cartographie des processus de production : l’accueil, la prise en charge et l’information de la clientèle, le processus de gestion de site
- redéfinition des modes de fonctionnement : reconception de processus, remise en cause des responsabilités des acteurs, 1intégration du système d’information comme créateur de stratégie dans l’organisation concernée
- étude de l’impact organisationnel de l’utilisation des Nouvelles Technologies de l’Information et de la Communication sur les acteurs du processus de gestion de site : transformations organisationnelles impliquées par un changement de technologie


Aix-Marseille University
1994 - 2000 (6 years)

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