Sebastien Badault

Sebastien Badault

Managing Director France at Alibaba Group
Paris, France

About me

Sebastien is a Marketing & Business Development professional with close to 20 years of work experience.
His strength are in strategy, e-commerce, marketing, sales and driving teams.

He has led a 100+ team and been responsible for its P&L.

Currently in charge of the development of Google's Strategic Global Customers and Agency in SEEMEA, Sebastian ran Google France for 5 years and and prior to that was in charge of Business Development for Amazon Europe and Marketing for Amazon France. 


Managing Director France
Alibaba Group
December 2015 - Present (4 years 8 months)
Global Accounts Director
July 2011 - October 2014 (3 years 3 months)
In charge of the development of Google's strategic customers in Southern Europe, Eastern Europe, Middle East & Africa.
Country Sales Director
2005 - July 2011 (6 years 6 months)
Driving the development of Google's presence in France
Lead a team of 100+ people
Hit Sales Goals 12 Quarters in a row
Responsible for the Country's P&L
Head of Strategy & Operations
December 2004 - December 2005 (1 year)
Brought strategic oversight to the company’s overall activities in France
Worked on positioning, organizational structure and 3 year business plan
Eu Business Development Manager
June 2003 - 2004 (7 months)
As EU Business Development Manager I was in charge of Amazon's customer and partner aquisition strategy across the UK Germany and France.
My responsabilities included negotiation with all major Internet players but also co-branding opportunities and direct marketing.
Head of Marketing France
January 2000 - 2004 (4 years)
In charge of developing the Amazon Brand in France
as well as all Customer Acquisition and retention activity
Head of Sales and Marketing
Paris, France
1997 - 1999 (2 years)
Worked on positioning and go to market strategy
Developed sales and marketing plans
Consulted on client's projects and delivery


Masters Marketing

1996 - 1998 (2 years)
Activities and Societies: Internet Society

Bachelor of Science - Marketing

1991 - 1994 (3 years)
Activities and Societies: President of the French Club

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