Erik Bertin

Erik Bertin

Directeur Général Adjoint en charge des Stratégies at McCANN Worldgroup
Paris, France


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Directeur Général Adjoint en charge des Stratégies
CLICHY Cedex, France
March 2012 - Present (5 years 11 months)
Director of Strategies
Nanterre, France
May 2008 - March 2012 (3 years 10 months)
A Shopper Communication and Activation Agency
Director of Planning
Suresnes, France
July 2007 - April 2008 (9 months)
Director of Planning Europe & MEA
Saatchi & Saatchi X
2005 - September 2007 (2 years 8 months)
International Planning Director
Suresnes, France
September 2001 - July 2005 (3 years 10 months)
Leading Account Planning for P&G in EMEA on Ariel brand
Head of Strategic Planning
Lowe Strateus
August 1997 - August 2001 (4 years)
Leading account planning, consulting and new business strategies for public companies and institutions on corporate issues
Senior Strategic Planner
Lowe Lintas
April 1996 - July 1997 (1 year 3 months)
Account Planning and new business strategies (Unilever Brands, Bahlsen, San Marco, etc.)


PhD (Doctorat) in Communication Sciences & Semiotics

2008 - 2010 (2 years)
Semiotics applied to creative and strategic thinking in communication

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