Jamie Gutfreund

Jamie Gutfreund

Global CMO at Wunderman
New york, United States

Summary

I'm a digitally savvy, business development and marketing executive with significant experience building teams, creating new products and delivering results for my colleagues and clients.
I excel and thrive in "uncharted territory" and have always reinvented or created my job. I have even been called a "pioneer" for quickly recognizing the potential of the Internet as a powerful marketing channel for brands and entertainment companies.
I worked for Prodigy and helped launch the service on the Internet.
I worked for Microsoft and produced original content and delivered revenue from brands that had never previously purchased digital advertising.
I was part of the Expedia team that successfully executed an IPO from Microsoft to become an independent public company.
I built a successful research and consulting practice within Creative Artists Agency and have become a recognized expert on millennial and Gen Z consumers.
Im a dynamic public speaker and have had the honor of sharing my point of view around the world at events that range from The Future of Storytelling, Google's Think Retail conference and CES to the Milken Conference and Marketo's global sales conference. I write and comment on consumer marketing strategies for publications such as Advertising Age, The New York Times, Forbes, and the Wall Street Journal.
I'm a catalyst in an organization and bring tremendous creativity, ideas and the proven ability to create and execute global marketing and business development programs.
Currently I am passionate about translating the complexities of data-driven marketing to inspire our clients about the creative potential for modern consumer engagement. 

Positions

Global CMO
New York, United States
September 2015 - Present (2 years 2 months)
As Global CMO, Jamie Gutfreund leads Wunderman’s global marketing, communications and partner initiatives. Working with Wunderman’s leadership team, Jamie is responsible for building innovative programs to drive awareness of Wunderman’s unique blend of creativity and data.

A leading global digital agency, Wunderman creates work that inspires consumers to take action and delivers results for brands. Headquartered in New York, the agency brings together 9,200 creatives, data scientists, strategists and technologists in 200 offices in 70 markets
CMO
Hollywood, United States
June 2014 - August 2015 (1 year 2 months)
As Chief Marketing Officer, Jamie built the communications and marketing program to fully integrate the acquisition of The Intelligence Group from CAA. A full-service marketing agency with offices in NY, LA, SF, St. Louis, and Shanghai, Deep Focus leveraged the Intelligence Group's proprietary research and consulting capabilities to expand the strategic offering for clients and prospects.

Founded in 2002, Deep Focus was acquired by Engine Group in 2010, and serves numerous progressive brands as digital, social, and/or lead creative agency-of-record. Deep Focus was named by Advertising Age as "an agency to watch".
Chief Strategy Officer
Creative Artists Agency
United States
May 2010 - June 2014 (4 years 1 month)
Jamie helped lead the Intelligence Group, a successful consumer insight and youth-focused strategic research and consulting firm, while wholly owned by the Creative Artists Agency. By leveraging the research and insights from The Cassandra Report, Jamie established IG's consulting practice, expanded the IG conference series, Cassandra Speaks and built all public relations, marketing and partnership programs for the company.
Business Development
Jump-Time
United States
2008 - 2010 (2 years)
Served as a strategic consultant and led business development efforts. Company acquired by OpenX in October 2012.
Director, Business Development
Expedia
United States
2001 - 2002 (1 year)
Moved from Microsoft to Expedia with company founders after IPO-spinoff. Built marketing and sales team, advised travel/hospitality companies on developing digital marketing efforts
Director, Business Development
Microsoft
United States
1996 - 2001 (5 years)
Part of the original team responsible for developing first generation online entertainment content for MSN channels. Created and managed strategic partnerships with wide range of companies/brands including entertainment, CPG, travel/hospitality and automotive. Responsible for developing and managing the first digital initiatives for partner brands.
Director, Business Development
Prodigy Communications
France
1993 - 1996 (3 years)
Jamie established the LA office to create a relationships with entertainment brands and content creators. She built the first West Coast sales/strategy team and helped coordinate the launch that shifted the company from solely a proprietary online service to the first Internet-based online network.

Education

Bachelor of Science (BS) Communications

Boston University, MA 02215

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