Michaël Borges

Michaël Borges

Social Media Strategy at MSTR
Paris, France

About me

This profile was created because Michaël Borges has been referenced on AdForum.

It's my profile and I want to edit it.

Positions

Head of Social Media
Paris, France
August 2014 - Present (3 years 11 months)
MNSTR Agency
Brand Strategy and Digital Stories
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Social media strategy, brand content & ePR specialist
Team management
Business development
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I help brands to create and connect with their online communities through story telling and brand content
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Clients :
Microsoft . Pepsi . Captain Morgan . Desperados . Playboy Fragrances . MHD Single malts

Former clients :
Velib . Reebok . Martini . Maped
Consultant
Paris, France
July 2011 - July 2014 (3 years)
We Are Social est une agence conversationnelle, présente à Paris, Londres, Milan et Sydney. Notre vocation est d’aider les marques à écouter, comprendre et prendre part aux conversations en ligne.
Senior Account Executive, Digital
Paris , France
December 2008 - July 2011 (2 years 7 months)
- Développement de la stratégie social media pour de grands comptes
- Compréhension des briefs, recommandations stratégiques, gestion opérationnelle, bilans, relation client
- Mise en place de dispositifs communautaires (blogs de marque, applications Facebook, Mosaïque contre le Paludisme - nominée au Social Innovation Awards 2011)
- Animation des communautés de marques et création de contenus (fanpages Facebook, comptes Twitter)
- Gestion de la relation bloggeurs/influenceurs web (event, test produits, e-RP)
- Monitoring, social media audit (Radian 6)

Clients :
Starbucks, HP, Dove, La Prévention Routière, Barilla, Port Aventura, Baygon, Telnic,
Assistant Community Manager
Courbevoie, France
April 2008 - September 2008 (5 months)
- Stratégie de gestion des influenceurs du web, community Management
- Viralisation campagnes vidéos via plateformes de partage, blogs, forums, site de social bookmarking,..
- Opérations blogueurs : identification, suivi opérationnel, monitoring

Clients : SFR, Bouygues, Renault, Abarth, Adidas, Reebok

Education

Master of Business Administration (MBA)

2007 - 2008 (1 year)

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