Advertising Manager
at
Estonian Tourist Board
| Title | The Full Story of Estonian Stress Buster |
| Agency | BBDO Berlin |
| Campaign | The Full Story of Estonian Stress Buster |
| Advertiser | Estonian Tourist Board |
| Brand | Visit Estonia |
| Date of First Broadcast/Publication | 2017 / 8 |
| Business Sector | Destinations (Countries & Places) |
| Story | Core component of the digital campaign is an online video that centers around a very special Estonian ambassador: the “Stress Buster.” By way of special facial recognition, he pinpoints particularly stressed-out individuals and brings them into contact with the breathtaking natural beauty of the Baltic tourism destination using sounds of nature and an Estonian pop-up forest. And then he surprises them with a vacation trip inclusive of air travel and accommodation so that they can experience Estonia’s natural surroundings and liberate themselves from the stresses and strains of daily life. |
| Philosophy | Estonia presents itself as the ideal region to take a vacation in nature and leave all your everyday cares behind. This is showcased by the idea for an international tourism campaign for Estonia as a holiday destination inspired by BBDO Berlin in collaboration with sister agency Zavod BBDO/Event Masters, Tallinn. |
| Media Type | Web Film |
| Length | |
| Advertising Manager | Ott Sarapuu |
| Advertising Manager | Rasmus Vaino |
| Creative Managing Director | Mirko Stolz |
| Copywriter | Lukas Rossmanith |
| Art Director | Alexandra Seidl |
| Managing Director | Franzis Heusel |
| Client Services Director | Mark Andree |
| Account Manager | Jan Savelsberg |
| Managing Director | Tauno Loodus |
| Creative Team | Marek Reinaas |
| Creative Agency | Zavod BBDO OÜ |