Addie Palin

Addie Palin

Account Director at OKRP at O'Keefe Reinhard & Paul
Greater Chicago Area, United States

Summary

As an account lead, I provide strategic leadership and growth for B2B and B2C clients across the spectrum of health IT and healthcare, technology, manufacturing, associations, and food.

I value building partnerships within my clients' organizations in order to help them solve complex business challenges in the areas of brand positioning and development, brand launches, marketing planning and strategy, content strategy, and sales enablement.

Positions

Account Director
O'Keefe Reinhard & Paul
United States
June 2014 - Present (3 years 10 months)
Account leadership and business development for AdAge 2015 Small Agency of the Year.

++ Direct Ace Hardware account team through planning, creative and production phases of multi-year AOR relationship.
++++ Focus on client relationship-building, strategic initiatives, retail innovation and B2B development.
++ Bolster meal kit-delivery service Home Chef’s customer acquisition initiatives by overseeing campaign development from concept through production, inclusive of television and social/digital executions.
Account Supervisor
HY Connect
United States
January 2014 - May 2014 (4 months)
Senior Account Manager
Chicago, United States
May 2007 - December 2013 (6 years 7 months)
Plan and manage both in-depth initiatives and integrated campaigns for brands such as HIMSS and HIMSS Analytics, American Medical Association, Aldera (formerly Healthation), Maplehurst Bakeries, Tate & Lyle, and Saputo Cheese.
++ Long-term relationships resulting in extended and repeat business, new client referrals
++ Broad experience steering tactical initiatives such as complex messaging creation, website development, traditional and digital advertising, direct mail, retail initiatives, collateral development, and trade show support

Support Agency business development by contributing to RFP responses, new business pitches, thought leadership, agency rebranding, sales collateral development, and inbound marketing.

Education

MFA Field Of Study Poetry

2002 - 2004 (2 years)

BFA in English, Poetry

1995 - 1999 (4 years)

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