Thanyaluck Pongacha
Creative Director at GREYnJ United
Campaign Friendshit
Brand Kasiskornbank
PostedMay 2018
Business Sector Banking, Finance, Law & Insurance
Story A socially awkward girl is moving to a new city, leaving her best and only friend behind. The girl is hopeless at making friends and asks her pal for advice. The film cuts between their shouted conversation on the road and the girl's failure to gain social ground. Until she mentions the K PLUS banking app, then everyone thinks she's cool.

This hilarious and faintly surreal spot features a social misfit who is worried that she won't be able to make friends in her new town. Despite being advised in flashbacks by her best pal, she makes faux pas after faux pas until she mentions the K Plus banking app. This opens new doors of possibility, as everyone wants to chat to her about it.

A nerdy girl with only one friend in the world has to start again in a new town. This hilarious ode to the K Plus banking app captures our attention by cutting between the friends' conversation in flashback and the girl's attempts to socially ingratiate herself in her new environment. The flashbacks up the ante as their exchanges become ever more desperate and implausible.
Media Type Television
Production Company
Chief Executive Officer (CEO)
Chief Creative Officer
Managing Director
Executive Creative Director
Creative Director
Art Director
Group Client Service Director
Strategic Planning Director
Head of Production
Agency Producer

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