| Title | White Sugar Sponge Cake |
| Agency | Grey Group Asia Pacific |
| Campaign | Treasures of the Heart |
| Advertiser | Hong Kong Tourist Board |
| Brand | Hong Kong Tourist Board |
| Date of First Broadcast/Publication | 2018 / 9 |
| Business Sector | Destinations (Countries & Places) |
| Media Type | Television |
| Length | |
| Chief Creative Officer | Michael Knox |
| Chief Executive Officer (CEO) | Sarah Trombetta |
| Group Creative Director | Christopher Lee |
| Associate Creative Director | Jackie Wong |
| Associate Creative Director | Amy Cheng |
| Art Director | Ella Wong |
| Art Director | Elsie Lau |
| Copywriter | Alison Ho |
| Copywriter | Starry Lam |
| Head of Production | John Lo |
| Production Manager | Ken Yau |
| Business Director | Joanna Go |
| Account Director | Bonnie Chan |
| Associate Account Director | Dorothy Chan |
More Work
SEE ALLLife elevated with Cathay
- BRAND:
- Cathay Pacific
- AGENCY:
- Publicis Groupe
Going Up
- BRAND:
- Carlsberg
- AGENCY:
- Grey Group Hong Kong
The Camera
- BRAND:
- Hong Kong Tourist Board
- AGENCY:
- Grey Group Asia Pacific
The Chair
- BRAND:
- Hong Kong Tourist Board
- AGENCY:
- Grey Group Asia Pacific
The Button
- BRAND:
- Hong Kong Tourist Board
- AGENCY:
- Grey Group Asia Pacific
Good Fortune Everywhere
- BRAND:
- Hong Kong Tourism Board
- AGENCY:
- Grey Group Hong Kong
Scent by Downy
- BRAND:
- Downy
- AGENCY:
- Grey Group Hong Kong
Old Town Central
- BRAND:
- HKTB
- AGENCY:
- Grey Group Hong Kong