Jeff Effendi

Jeff Effendi

Founder & Head of Creativity at DrawHistory
Perth, Australia

About me

I'm a social entrepreneur deeply invested in using business as a force for good.

As the Founder of DrawHistory, a social impact brand agency, I work with and creatively strategise for organisations to amplify their social impact. Our clients range from public companies to Forbes 100 nonprofits. They exist to address some of the world's most important social issues. In partnership with these organisations, I've helped tackle social issues through design in areas such as health, civic engagement, sustainability, education and diversity and inclusion.

In my non-entrepreneurial time, you can find me strategising alongside the World Economic Forum's Global Shapers Community and Conscious Capitalism Australia to serve a global movement of passionate change-makers. I have also been a Guest Lecturer for The University of Western Australia's MBA Marketing program.

Previously, I worked at one of Australia's largest national law practices, the Australian Government Solicitor. I hold a Bachelor of Laws and Commerce from The University of Western Australia and a Graduate Diploma in Legal Practice (Merit Award) from the Australian National University.


Communication Advisor
September 2016 - Present (2 years 3 months)
Diversus is a leading business and technology consultancy with a focus on diversity and inclusion in the public sector. I'm an External Consultant who leads its narrative-driven projects.

• Ideate and implement communication strategies for a number of State projects, including those from the Office of the Government Chief Information Officer and Tourism WA
• Design community consultation frameworks for projects that require stakeholder engagement
• Facilitate tens of user experience workshops with key government staff on consumer personas, journey mapping and wireframe prototyping
Communication Advisor
The Humanitarian Group
February 2016 - Present (2 years 10 months)
The Humanitarian Group provides immigration and human rights law assistance and generalist legal advice to culturally and linguistically diverse people. I currently sit as an Advisory Member on the Media, Advocacy and Communications Committee.

• Consulted on the implementation of Australia's largest crowdfunding campaign for people seeking asylum, raising
World Economic Forum
June 2015 - Present (3 years 6 months)
The World Economic Forums' Global Shapers Community exists to create initiatives that solve global social challenges. Shapers are selected based on their leadership potential and commitment to make a difference.

• Coordinated one of the hub’s initiatives, Project Connect, between 30 students, not-for-profits and mentors, in implementing multiple student internships across the community
• Improved capacity and capability in WA nonprofits by delivering over 450 project hours or around $10,000 in pro bono services
• Guided the successful completion of 15 student placements in oragnisations such as WACOSS and Brightware Care Group
Founder & Head of Creativity
May 2015 - Present (3 years 7 months)
DrawHistory is a social impact brand agency passionate in moving the world forward. We work hard to activate change with the purposeful organisations we work with. Clients include Population Services International, Curtin University, TEDxUWA, Centre for Social Impact and NSW Government, among others.

In my role as Head of Creativity, I currently:

• Work with over 100 nonprofits, social enterprises and community entrepreneurs, some organisations being featured on BBC, Forbes and Fast Company
• Specialise in the roll-out of hundreds of storytelling mediums, such as brand identities, websites, user experiences and printed communications
• Build DrawHistory's internal governance and capacity - expanding its team from two to six in 2016-17
Youth Ambassador
UNICEF Australia
April 2016 - April 2016 ()
UNICEF is the United Nations Children's Fund, working in
Australian Government Solicitor
November 2014 - May 2015 (6 months)
The Australian Government Solicitor is one of Australia's largest national law practices with an office in every capital city. It is a leading legal service provider to Federal Government agencies.

• Managed own commercial matters from drafting acknowledgement letters to invoicing clients
• Drafted conveyancing, leasing and mortgage documents and prepared research memorandums
• Attended to a range of conveyancing services including settlements to supporting a team of lawyers and partners


Certificate Innovation and Entrepreneurship

2015 - 2017 (2 years)

Diploma Legal Practice GradeMerit Award

2014 - 2015 (1 year)

Abroad International Financial Law and Regulation GradeGrade: A

2014 (1 year)

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