João Mescas
Art Director at Groove Digital
TitleIce Cream
Agency
Campaign If it doesn't go in the bin, it goes in the sea.
Advertiser Oceanário de Lisboa
Brand Oceanário de Lisboa
Date of First Broadcast/Publication 2017 / 8
Business Sector Environmental & Ecological Issues
Tagline If it doesn't go in the bin, it goes in the sea.
Story Garbage placed outside the bin is like garbage thrown into the sea. Something that kills thousands of marine animals every year. A wake-up call to one of the planet’s greatest environmental problems: marine litter.
Philosophy Garbage placed outside the bin is like garbage thrown into the sea. Something that kills thousands of marine animals every year. A wake-up call to one of the planet’s greatest environmental problems: marine litter.
Media Type Television & Cinema
Length
Creative Team
Creative Team
Creative Director
Creative Supervisor
Director

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