George Ward, Chief Engagement & Innovation Officer, co-founded A&G Labs, the agency’s innovation unit, where he leads on strategy and execution for clients like Beats By Dr. Dre and Campbell’s Soup Company. George oversees the engagement strategy, user experience, media, activation, production, development and technology departments while continuing his work on clients such as XFINITY and Sunoco. Throughout his time in the industry, George has been in many roles, including analytics, research, web design, and social media strategy. George started his career in user experience at Razorfish, working with national clients including Expedia.com and TIME. The common thread—and what drives George—is an understanding of what motivates the consumer and how brands can tap into those behaviors to create meaningful experiences that align with organizational goals.