| Title | Bet on a murderer - La Fôret |
| Brief | Bet On A Murderer was a live betting experience developed by French TV channel France 3 to promote the launch of its new crime drama, La Forêt (The Forest). It turned a six episode crime series into an interactive game which enabled the audience to place real bets on the murderer’s identity. In partnership with betting platform Winamax, the experience included an interactive airing of the series, enhanced by betting odds which appeared on screen and evolved in real time depending on the plot and the character’s actions. |
| Agency | Publicis Conseil |
| Campaign | Bet on a murderer |
| Advertiser | France Télévisions |
| Brand | France 3 |
| Date of First Broadcast/Publication | 2018 / 4 |
| Business Sector | TV/Radio Programs & Stations |
| Tagline | Bet on a murder-La Fôret |
| Story | A trailer about the new France 3 TV series, it includes an interactive second screen experience allowing each viewer to take real live bets on the series murderer’s identity. |
| Media Type | Web Site |
| Length | |
| Executive Creative Director | Fabrice Delacourt |
| Executive Creative Director | Olivier Desmettre |
| Copywriter | Kevin Salembier |
| Art Director | Julien Boissinot |
| art direction support | Alexandre PERDEREAU |
| Account Manager | Caroline Darmon |
| Account Manager | Lou Leproux |
| digital strategy adviser | Guillaume Cartigny |
| Digital Production | Gwladys Woimant |
| editing | Jean-François Clapeau |
| social media | Marie Sloutchansky |
| Partner | WINAMAX |
| Technical Team | Alexandre Roos |
| Technical Team | Christophe Schaming |
| Technical Team | Mathieu Porri |
| Music & Sound Design | Prodigious |
| Agency Producer | Gwladys Woimant |
| Production Company | HENRY |
| Producer | Jean-Luc Bergeron |
| Producer | JEAN OZANNAT |
| Sound Production | Prodigious |
| Communications Director | Nilou Soyeux |
| Brand Director | Philippe Deloeuvre |
| Art Director | Eric Rinaldi |
| Communications Director | Valérie Manzic‐Chiquiar |
| Communications Director | Laurent Sauvage |
| Advertising Manager | Amélie Sechet |
| Advertising Manager | Ralph Hippocrates |
| Programmer | WINAMAX |
| Founder | Alexandre Roos |
| Founder | Christophe Schaming |
| Communications Director | Mathieu Porri |
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