Lindsay Herbert

Lindsay Herbert

Digital Leader, Speaker & Author at IBMiX
London, United Kingdom

About me

Lindsay Herbert's first book 'Digital Transformation: Build your organization's future for the innovation age' publishes internationally this October through Bloomsbury.

As a Digital Transformation Leader at IBM, Lindsay directs major projects globally across every organizational sector, leading innovations that create new markets and sharpen the competitive edge for the world’s largest companies.

A sought after industry speaker, Lindsay regularly shares her insights about society’s new relationship with digital technology and how it continues to redefine every aspect of our commercial and human service enterprise. 


Digital Transformation Leader
London, United Kingdom
November 2015 - Present (6 years 8 months)
- Creating strategies & leading major digital transformation
- Demystifying ‘cognitive’ & crafting Cognitive Customer Experiences
- Identifying innovative digital solutions to solve major business challenges
- Winning senior-level buy-in for innovation & business culture change
- Inspiring & driving large-scale organisational change
Author and Speaker
United Kingdom
January 2009 - Present (13 years 6 months)
After many years writing articles and whitepapers, I'm thrilled to announce that my first book 'Digital Transformation: Build your organization's future for the innovation age' is being published by Bloomsbury this October.

Throughout this process I'll continue to do speaking engagements on topics including Digital Transformation, Customer Experience, Innovation and Digital Technology.
Global Head of Digital
United Kingdom
April 2013 - November 2015 (2 years 7 months)
London, Cardiff, Edinburgh, Perth, Melbourne, and Hong Kong
My role is a culmination of 8 years supporting Precedent's growth from a 40-person, two-office web agency into an internationally recognised specialist digital consultancy with over 140 staff, 7 global offices, and a prestigious client base in government, financial, consumer and public sectors.

Achievements include:
- Won, created the vision, and led the delivery of over £5M in major digital programmes.
- Current clients include Hong Kong Central Government, United Nations, the British Heart Foundation, Booktrust, and the Institute of Chartered Accountants for England and Wales.
- Planned budgets and managed profit and loss on major multichannel programmes, utilising a multidisciplinary team across the UK, Australia and China.


Bachelor of Professional Arts in Communications

2003 - 2005 (2 years)


2001 - 2003 (2 years)

Similar Talent

Thomas Kolster
Mr. Goodvertising, Marketing Activist, Author & Speaker
Goodvertising Agency
Bec Brideson
Driving growth and profit through gender-intelligence. Consultant, Speaker, Author.
Bec Brideson
Jan Thompson
Digital Project Leader
IPNY, Inc. (copy)
Kenneth Parks
Digital Leader & Management Consultant
Self Employed
Ricardo Monteiro
TV commentator; Keynote Speaker,Business Angel
Marco de Boer
Creative Director & Speaker
Bohemia Amsterdam
Rebecca Lieb
Analyst | Author | Advisor
COnglomotron LLC
Brian Fetherstonhaugh
Global CEO & Award-Winning Author
McGill University

Create a free Talent profile and become a member of AdForum

Get Started