Nick Jones

Nick Jones

EVP, Global Business Development and Innovation at Arc Worldwide, Chicago
Chicago, United States

Summary

Nick Jones has over 25 years experience delivering innovative integrated marketing solutions and is currently the Executive Vice President of Innovation and Growth for Arc Worldwide, Leo Burnett Group’s Brand Activation Agency. Nick also leads the agency’s Retail & Shopper Marketing Practice. Nick is responsible for developing agency IP, training, innovation best practices, as well as working directly with world class clients such as Coca-Cola, MillerCoors, Alcon, and KraftHeinz.
Nick started his career at Ammirati Puris Lintas (now Lowe Worldwide) in the general advertising world, before moving to Chicago to join integrated marketing agency, Upshot. He later joined Draftfcb Chicago, then spent time in London building and leading Rivet, a Shopper Marketing agency.
In Nick’s 25 years of experience in advertising, CRM/direct, digital, promotions, andretail/shopper marketing, Nick has worked with great brands including P&G, Unilever, Sony,IBM, Warner Brothers, Embassy Suites Hotels, Lego, Nokia and Electrolux. 

Positions

EVP, Global Business Development and Innovation
Chicago, United States
May 2016 - Present (1 year 4 months)
• Lead executive role driving new business across the global network and providing the Shopper Marketing & Omnichannel Activation solution across the Publicis Groupe
• Responsible for identifying trends and innovation in the retail and shopper marketing sector and bring these to the attention of Arc/Leo Burnett teams, clients and prospects
• Regular industry speaker including National Retail Federation Big Show, Mobile World Congress, Path-to-Purchase Expo (Distinguished Faculty), GlobalShop, EuroShop, and Chicago Ideas Week
• Advisory Board member for Brand Activation Association and several tech startups
EVP, Retail Practice Lead
Chicago, United States
September 2009 - Present (8 years)
• Leading Arc’s Comcast, MillerCoors, and Coca-Cola accounts
• Responsible for the agency’s Retail and Shopper Marketing Practice: internal training, Intellectual Property and credentials development, article publication and speaking engagements
• Pitched and won Retail assignments for Intel, Sprint, Firestone, Hallmark, Alcon (Novartis), AllState, Nintendo, Gander Mountain, Mars/Wrigley, Samsung, HP and PayPal
• Member of Leo Burnett USA Executive Committee
• Identified the need for both a retail innovation lab and a curated annual event; led the creation, branding and execution of Arc’s labs and FutureShop event, now in its 7th year and 3 countries
Managing Director
Rivet London
United Kingdom
January 2008 - September 2009 (1 year 8 months)
• Appointed to create and lead the London office of a new IPG/Draftfcb agency – Rivet London
• Lead the creation of the agency from the ground up – positioning, name, branding, organizational structure, credentials, go-to-market and new business plans, strategy and creative development processes
• Managing a staff of 30 and a $10 million agency specializing in Retail Marketing
• Pitched and won pan-European retail and shopper marketing assignments for Unilever (food brands) and Electrolux (Electrolux, Zanussi, and AEG brands)
• Extensive “through-the-line” collaboration with Lowe WW, Lowe London, and Draftfcb London
• Managed direct client relationships in London, Brussels, Helsinki, New York, Rome and Singapore
• Supervised Account Services direct reports in Chicago and London
• As first employee in London, personally hired all 30 employees
SVP, Group Account Director
Chicago, United States
April 2005 - December 2007 (2 years 8 months)

• Leading a global team of 24 FTEs responsible for Retail Marketing, Promotions, and CRM for “Nokia Nseries” of multimedia devices
• Part of “IPG Team Nokia” – a collective of IPG agencies providing an end-to-end marketing communications solution to launch the first sub-brand in Nokia’s history: Nokia Nseries
• Responsible for global retail strategy, execution, and localization across Asia Pacific (APAC), North America (NAM), and Europe, Middle East & Africa (EMEA) regions
• Working in collaboration with a global team of IPG and external agencies – Lowe Worldwide and Hasan & Partners (advertising); RGA (web); Jack Morton (event); Red (PR); MediaCom (media)
• Member of “Global Core Team” composed of leaders from each of the IPG agencies; team charged with global marketing strategy development and communications integration
• Managed P&L for an $8 million retainer across three regional offices
• Developed scope of work for the global retail launch of the Nokia Nseries brand
• Developed and negotiated separate North America scope of work and retainer ($450,000)
• From a starting point of five employees in Chicago, built a team of 24 FTEs, in three offices, on three continents, in just four months
EVP, Director of Account Services
Chicago, United States
1997 - 2005 (8 years)
• Member of Senior Management team and Emak Worldwide’s Executive Committee responsible for positioning, capabilities, staffing, business planning, financial performance, and M&A strategy
• Supervised Vice Presidents leading the Procter & Gamble, Disney Vacation Club, and Diageo businesses, in addition to directly leading teams on the ACNielsen, Embassy Suites Hotels/Hilton, Kyocera Wireless, Staples businesses, and other project work
• Managed and developed the Account Services and Event Marketing departments (30+ people)
• Provided strategic input on all businesses, leveraging the agency’s capabilities of Promotion, Event, Account Specific Marketing, Direct Marketing, Retail & Environmental, and Advertising
• Developed and managed agency’s new business process -- RFI/RFP response, and pitches
• Led successful business pitches: Warner Home Video, Staples, Kyocera Wireless, and ACNielsen
• Created and lead agency’s management training and development program (certified DDI Trainer)
Account Supervisor
New York, United States
1992 - 1997 (5 years)
• Led agency team through major repositioning of the Brut brand (fragrance/personal care products)
• Managed the development and execution of the highest scoring commercial in the brand’s history
Account Supervisor
Lintas
United States
1992 - 1997 (5 years)
• Developed strategy and executional plans for promotions, sponsorship activation, direct mail, direct response television, events, and new media/interactive for Discover Card
• Lead strategic planning for Discover Card’s sponsorship of Universal Studios theme parks, Times Square, and Ellis Island sponsorships
• Developed fully integrated marketing and communications plan for Microsoft WebTV including television, print, direct mail/email, web, promotion, and in-mall demonstration events

Education

MBA Field Of Study Marketing

University of Colorado Boulder, CO 80309
1990 - 1992 (2 years)
2 year full time MBA with an emphasis in Marketing; Graduate internship asMarketing Director, Lory Students' Union

BA Honours English

Bangor University
1985 - 1990 (5 years)
3 year undergraduate degree in English Language and Literature with minors in Philosophy and History; Vice President of Students'​ Union; President of Students' Union (Full time sabbatical role).

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