Marie Curie - "Take your last bow"

Saatchi & Saatchi

Saatchi & Saatchi London, United Kingdom

4805

Title	Take your last bow
Agency	Saatchi & Saatchi
Campaign	Whatever you call it
Advertiser	Marie Curie
Brand	Marie Curie
Date of First Broadcast/Publication	2019 / 11
Business Sector	Disease Awareness, Support Groups & Associations
Tagline	Whatever You Call It, We Should All Talk About It
Philosophy	Saatchi & Saatchi London has produced a new campaign for the charity Marie Curie which aims to highlight the way people avoid talking about death and dying by using euphemisms and encourage more people to start a conversation. Most people aren’t comfortable thinking or talking about dying, and the new campaign, ‘Whatever you call it’ uses a series of animations that highlight the many euphemisms (such as Kick the bucket, Pop your clogs and Meet your maker) people use instead of talking about death.
Media Type	Print
Length	30 seconds
Audio Post Production	Finger Music
Sound Production	Factory Studios
Business Affairs	Adrian Ash
Advertising Manager	Meredith Niles
Copywriter	Ryan Price
Copywriter	Sarah Heavens
Executive Creative Director	Dan Treichel
Chief Creative Officer	Guillermo Vega
Art Director	Maria Suarez-Inclan
Strategic Planner	Richard Huntington
CSU Director	Rui Ferreira
Account Management Team	Laura Battersby
Account Management Team	Cassie Allen
Account Management Team	Marie Deery
Designer	Nathan Crawford
Media Agency	Opticomm
Media Planner	Nicky Legg
Production Company	Moth Animation
Sound Engineer	Mark Hills
Music Composer	Craig Brown