Aline Santos

Aline Santos

EVP Global Marketing at Unilever
São Paulo, Brazil

Summary

Since joining Unilever in 1989 as a marketing trainee, Aline has worked across Local and Global Marketing and held a number of senior marketing positions within the company. Her highlights include being in the Global Marketing team responsible for creating Dove’s brand positioning over a decade ago which is committed to widening the definition of beauty for women and encouraging young people to develop a positive relationship with beauty. More recently as SVP Global Laundry, Aline led Unilever’s biggest Home Care brand, OMO. This included launching the successful Dirt is Good campaign, leading OMO to become the largest detergent brand in the world.

In October 2015 Aline was appointed EVP Global Marketing, leading global marketing capabilities with a particular focus on digital upskilling, brand communication, innovation excellence, the Unilever corporate brand and the Unilever Foundry (connecting Unilever brands with start-ups).

In 2016 Aline was additionally appointed to lead the Global Diversity and Inclusion agenda within Unilever. Aligned with the Unilever Sustainable Living Plan commitment to improving the health of one billion people across the world, supporting the wellbeing of our employees, and to providing a workplace that is free from discrimination.

BAline is passionate about child development and women´s empowerment activities, participating as leader of several social work groups.

Languages
  • Portuguese - Native

Positions

EVP Global Marketing and Global Head of Diversity and Inclusion
Unilever
United Kingdom
October 2015 - Present (1 year 11 months)
I lead Unilever’s global marketing capabilities with a particular focus on digital upskilling, brand communication and innovation excellence. I am also responsible for the Unilever corporate brand and the Unilever Foundry (connecting Unilever brands with start-ups). With #Unstereotype, the latest Unilever initiative to come from my team, we aim to break male and female stereotypes in advertising, to liberate both genders from restricting social norms and achieve greater consumer empathy and engagement.

In my role as Global Head of Diversity and Inclusion, I lead the gender balance agenda within Unilever. Our ambition is to achieve a workforce that has equal representation from women and men and to create a truly inclusive environment that helps get the most out of diversity.
Global Senior Vice President: Laundry
Unilever
United Kingdom
September 2011 - October 2015 (4 years 1 month)

Education

IBGC - Instituto Brasileiro de Governança Corporativa
2014 (1 year)

Business, Management, Marketing, and Related Support Services

Harvard Business School, Boston
2013 (1 year)

Fundação Getúlio Vargas, 190 - Botafogo
1984 - 1988 (4 years)

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