Since joining Unilever in 1989 as a marketing trainee, Aline has worked across Local and Global Marketing and held a number of senior marketing positions within the company. Her highlights include being in the Global Marketing team responsible for creating Dove’s brand positioning over a decade ago which is committed to widening the definition of beauty for women and encouraging young people to develop a positive relationship with beauty. More recently as SVP Global Laundry, Aline led Unilever’s biggest Home Care brand, OMO. This included launching the successful Dirt is Good campaign, leading OMO to become the largest detergent brand in the world.
In October 2015 Aline was appointed EVP Global Marketing, leading global marketing capabilities with a particular focus on digital upskilling, brand communication, innovation excellence, the Unilever corporate brand and the Unilever Foundry (connecting Unilever brands with start-ups).
In 2016 Aline was additionally appointed to lead the Global Diversity and Inclusion agenda within Unilever. Aligned with the Unilever Sustainable Living Plan commitment to improving the health of one billion people across the world, supporting the wellbeing of our employees, and to providing a workplace that is free from discrimination.
BAline is passionate about child development and women´s empowerment activities, participating as leader of several social work groups.