Ian Wilson is Senior Director Global, Digital, Marketing Development and CMI for Heineken based in Amsterdam. He is responsible for driving marketing capabilities across these areas with a particular focus on Digital Transformation. Heineken have set a goal to drive 50% of media spending behind digital by 2020. They also realise the need to completely transform the approach to communication and have set the ambition to become "The benchmark for creativity and effectiveness in a Mobile First world"
Before joining Heineken One year ago, Ian had a long career in fmcg and healthcare marketing/general management, primarily with Danone followed by building a consulting business.