| Title | Balloon |
| Agency | J. Walter Thompson Delhi |
| Campaign | Online Predators |
| Advertiser | Cyber Crime Awareness Society |
| Brand | Cyber Crime Awareness Society |
| Date of First Broadcast/Publication | 2017 / 9 |
| Business Sector | Anti-Domestic Violence, Sexual Abuse |
| Story | Children go online as much as adults do nowadays. The chances of meeting strangers online are more than actually meeting them in person. In these peices of communication, we are warning the parents to be aware of such ‘people’. The lollipop, chocolate and balloon are things that attract kids and things that strangers may use to befriend the children. They are emojis from various chatting apps. A series of posters was placed at several areas where parents come with their children. When Cyber Crime Awareness Society was approached by parents, they were instructed and taught how to prevent the prospective predators. |
| Media Type | |
| Chief Creative Officer | Senthil Kumar |
| Executive Creative Director, EVP | Amit Shankar |
| Photographer | Deepak Malhotra |
| Illustrator | Deepak Malhotra |
| Creative Director/ art director | Deepak Malhotra |
| Copywriter | Ankur Kalita |
More Work
SEE ALLThe Lollipop
- BRAND:
- Cyber Crime Awareness Society
- AGENCY:
- J. Walter Thompson Delhi
Chocolate
- BRAND:
- Cyber Crime Awareness Society
- AGENCY:
- J. Walter Thompson Delhi