Maria Budet

Maria Budet

Group Director at Zubi Advertising
Coral Gables, United States

About me

Maria’s abuelita could have predicted that she would end up in advertising. As a toddler she would only interrupt her imaginative play to watch the commercials that punctuated the novelas that served as the overly-dramatic soundtrack to their home.

Her road to Group Director at Zubi is ripe with interesting detours that inform her strategic perspective. Focusing on the evolution of U.S. Hispanic identity during her studies at Yale, Maria has spent over 15 years analyzing and engaging this consumer group. Initially taking a more creative approach to connecting with this audience, Maria worked as a copywriter and journalist, writing for leading publications including Latina, The Miami Herald, Teen People, MSN.com and CitySearch.com, and producing a bilingual PM magazine show called Generation ñ for USA Networks.

Wanting to dial up the engagement of her left-brain talents, Maria shifted her focus back to strategy, developing and managing Hispanic marketing campaigns for consumer packaged goods leaders including Procter & Gamble, Reckitt Benckiser, R.C. Bigelow, and Nestlé Waters NA, working on Bigelow Tea, Bounty, Dentyne, Juicy Juice, Lysol, Nescafé, Nesquik, Pampers and more. Leading program development and activation for Nestlé USA’s Hispanic multi-brand co-marketing initiatives, Maria worked on site for almost 2 years, working with the Brand, Multicultural and Customer Teams to develop culturally-relevant, integrated shopper solutions that drove incremental volume and successfully engaged Hispanic consumers at top customers.

Returning to Zubi in 2011, Maria puts that shopper expertise to work as the lead on the agency’s CPG and Retail businesses. With the help of her morning cup of Dunkin’ Donuts Hazelnut Coffee and 2-3 carefully timed shots of Café Bustelo, she currently manages account teams that support Dunkin’ Donuts, Disney and Johnson & Johnson, having previously managed Walgreens, S.C. Johnson, The J.M. Smucker Company and SunnyD for Zubi.

Positions

Group Director
Coral Gables, United States
2011 - Present (7 years 9 months)
Maria’s abuelita could have predicted that she would end up in advertising. As a toddler she would only interrupt her imaginative play to watch the commercials that punctuated the novelas that served as the overly-dramatic soundtrack to their home.
Her road to Group Director at Zubi is ripe with interesting detours that inform her strategic perspective. Focusing on the evolution of U.S. Hispanic identity during her studies at Yale, Maria has spent over 15 years analyzing and engaging this consumer group. Initially taking a more creative approach to connecting with this audience, Maria worked as a copywriter and journalist, writing for leading publications including Latina, The Miami Herald, Teen People, MSN.com and CitySearch.com, and producing a bilingual PM magazine show called Generation ñ for USA Networks.
Wanting to dial up the engagement of her left-brain talents, Maria shifted her focus back to strategy, developing and managing Hispanic marketing campaigns for consumer packaged goods leaders including Procter & Gamble, Reckitt Benckiser, R.C. Bigelow, and Nestlé Waters NA, working on Bigelow Tea, Bounty, Dentyne, Juicy Juice, Lysol, Nescafé, Nesquik, Pampers and more. Leading program development and activation for Nestlé USA’s Hispanic multi-brand co-marketing initiatives, Maria worked on site for almost 2 years, working with the Brand, Multicultural and Customer Teams to develop culturally-relevant, integrated shopper solutions that drove incremental volume and successfully engaged Hispanic consumers at top customers.
Returning to Zubi in 2011, Maria puts that shopper expertise to work as the lead on the agency’s CPG and Retail businesses. With the help of her morning cup of Dunkin’ Donuts Hazelnut Coffee and 2-3 carefully timed shots of Café Bustelo, she currently manages account teams that support Dunkin’ Donuts, Disney and Johnson & Johnson, having previously managed Walgreens, S.C. Johnson, The J.M. Smucker Company and SunnyD for Zubi. 
Vice-President, Strategic Planning & Client Management
CSA Marketing
United States
2001 - 2011 (10 years)
• Key Accounts: Nestlé USA, Nestlé Waters N.A., Procter & Gamble, Reckitt Benckiser,
Mahou-San Miguel, and the Greater Miami Convention & Visitors Bureau
• Spearheaded all new and organic business development efforts
• Rolled out satellite offices in Los Angeles and Bentonville
• Developed and managed high-performance Client Management teams across multiple offices
• Collaborated with Executive Committee on key internal growth initiatives

Education

B.A. Sociology Focus on Multicultural Identity

1991 - 1995 (4 years)
Other activities : St. Anthony Hall, The Yale Vernacular, CONSENT

Similar Talent

Daniel Robey
Group Director
Intermission Film
Jason Junsuk Park
Group Director
Cheil
Anthony Chelvanathan
Group creative director/Art Director
Leo Burnett
Sara Rose
Group Creative Director
Saatchi & Saatchi London
Tim Kavander
Group Creative Director
Publicis Toronto
Nick Kendall
Group Strategy Director
BBH London
Brad Dixon
Group Creative Director
Code and Theory
Dov Zmood
VP, Group Creative Director
McCann New York

Create a free Talent profile and become a member of AdForum

Get Started