Carina Toma
Copywriter at Kubis Interactive
Bucarest, Romania
TitleAwake Your Curiosity Experiment
Agency
Campaign Awake Your Curiosity Experiment
Advertiser Grolsch
Brand Grolsch
Date of First Broadcast/Publication 2017 / 9
Business Sector Beers, Ciders, Lagers
Philosophy It’s a world of multitasking and efficiency and we’re delighted to be connected 24/7 and load our time with as many activities as possible.

But is it possible that we forgot the one and most important connection of all? Awake is the kind of festival that wants to disconnect people from multitasking and let them reconnect with themselves through cultural activities, such as forest library, cinema under the bridge, of course, live concerts, arts and many others.

As the official sponsor of Awake festival, Grolsch wanted to illustrate how important it is to press pause from time to time and, ultimately, reconnect with ourselves.
Grolch invited people to Awake festival in an unconventional way: through a neuroscience & art Experiment which read people's brain waves in real time (using neuro headsets) & translates them into visual art.
Media Type Interactive Outdoor Experience
Length
Creative Director
Copywriter
Art Director
Group Account Manager
Digital Strategist
Account Manager
Social Media Director
Community Manager
Director
Director of Photography (DOP)
Colorist
Editor
AV Manager
Neuroheadsets
Production and Visual FX
Artist

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