| Title | Hepatitis B |
| Title (original language) | Hepatite B |
| Agency | Nova SB |
| Campaign | Campaign for the World Hepatitis Day 2017 |
| Advertiser | Ministry of Health - Brazil |
| Brand | Ministry of Health |
| Date of First Broadcast/Publication | 2017 / 7 |
| Business Sector | Public Safety, Health & Hygiene |
| Story | Today, on the World Hepatitis Day, the Ministry of Health kicks off a campaign against all types of hepatitis. The Ministry is working towards raising people's awareness and engaging everyone in an effort to respond more vigorously to these diseases. To this end, nova/sb, which specializes in Public Interest Communications, has been commissioned to spearhead a nationwide campaign to inform the population. The World Health Organization (WHO) created the date, on July 28th, following a Brazilian proposal made in 2010. Since then, the month is called the "Yellow July." Hepatitis B and C — the main focus of this campaign — are invisible and silent diseases. Nonetheless, different messages will be put across for each target audience. The film on hepatitis B is targeted at 15- to 29-year-olds, who are enticed into getting vaccinated, and stresses out the ways of preventing the disease: by always using condoms and never sharing objects such as needles and nail pliers. |
| Media Type | Television |
| Length | |
| Director | Cristina Gutemberg |
| Creative Director | Thomaz Munster |
| Creative Team | Anselmo Ferreira |
| Creative Team | Gera Oliveira |
| Digital Strategy | Soraya Coelho |
| Digital Creative Director | Vinícius Ervilha |
| Digital Creative Director | Mateus Bassan |
| Digital Creative Director | Evelinne Portilho |
| Account Service | Daniel Barros |
| Account Service | Ana Paula Pedrosa |
| Planning Team | Ricardo Bauab |
| Planning Team | Fernanda Siqueira |
| Media Team | Thiago Araujo |
| Media Team | Estanley Cunha |
| Media Team | Artur Barros |
| Media Team | Ayla Fernandes |
| Radio and TV design | Marco Ettore |
| Radio and TV design | Sayuri Dias |
| Production Company | Bando Filmes |
| Director | Leandro HBL |
| Sound Producer | Soundzilla |
| Client executives | Antônio Augusto Brentano |
| Client executives | Juliana Costa Vieira |