Julian Perrot
Photographer at d4 McCann
Guatemala, Guatemala
TitleBoy's graduation
Agency
Campaign Graduation
Advertiser Panamerican Social Education Organization
Brand PASMO
PostedSeptember 2017
Business Sector Institutional/Public Interest/Non-Profit Org.
Tagline The biggest achievement in Latinamerica. Being 18 and not a dad.
Story In the first world, graduation is the most important moment in a young boy's or girl's life. However, in the third world, the most important achievement by this moment is not getting pregnant, not being a mom or dad. This is the reason why PASMO exists, to educate minorities about this issue.
Media Type Print
Chief Creative Officer
Copywriter
Creative Director
Digital Art Director
Head of Art
Photographer

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