3D Artist
at
Assembly Ltd.
| Title | Dinner Makes Families |
| Agency | Saatchi & Saatchi New Zealand |
| Campaign | Families Make Dinner, Dinner Makes Families |
| Advertiser | My Food Bag |
| Brand | My Food Bag |
| Date of First Broadcast/Publication | 2018 / 7 |
| Business Sector | Consumer & Public Services |
| Philosophy | My Food Bag has launched a new brand campaign, Families Make Dinner, Dinner Makes Families, via Saatchi & Saatchi New Zealand. The work highlights the importance of quality time spent around the dinner table and also introduces a new character to help deliver this message - Russell the Brussels Sprout. The campaign launched with the first 60" in cinemas and the 60" TVC went live last night, with 30" spots across the following weeks, along with supporting online and digital content including an interactive digital storybook for children. Each week an AR enabled sticker in deliveries releases a new chapter of audio that takes Russell and his friends on their adventures. Russell the animated Brussels Sprout character was created by Assembly. |
| Media Type | Television & Cinema |
| Length | |
| Marketing Manager | Sarah Moller |
| Chief Marketing Officer (CMO) | Louise Cunningham |
| Chief Creative Officer | Toby Talbot |
| Media Agency | Zenith Optimedia New Zealand |
| Production Company | Assembly |
| Director | Damon Duncan |
| Producer | Helen Naulls |
| Music Company | Liquid Studios |
| Composer | Peter van der Fluit |
| Music Producer | Tamara O'Neill |
| Animation Company | Assembly |
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